/brand-voice-glossary

name: brand-voice-glossary
description: Tone, diction, and phrasebook system for consistent writing + localization.

Brand Voice Glossary Skill

When to Use

• Launching or updating tone-of-voice guidance.
• Training agencies, freelancers, or new hires on copy standards.
• Localizing content while staying on-brand.

Framework

1. **Voice Attributes** – list do/don't traits with examples (e.g., Bold not boastful). 2. **Vocabulary Pillars** – preferred nouns, verbs, phrases, banned words. 3. **Grammar & Formatting** – casing, punctuation, bullet styles, inclusive language rules. 4. **Persona Variations** – how tone flexes for exec, developer, partner, or consumer audiences. 5. **Localization Notes** – translation guardrails, cultural considerations, fallback phrases.

Templates

• **Voice Matrix**: See `assets/voice_matrix.md` for attributes and vocabulary.
• **One-page cheat sheet** for quick reference.
• **Long-form guide** with annotated examples.
• **Localization briefing form** capturing nuance requirements.

Tips

• Include audio/video examples for spoken tone if possible.
• Refresh quarterly with new product names and competitive language shifts.
• Pair with `define-brand-platform` and `design-multi-channel-brand-experience` to auto-insert tone guidance.

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