/create-messaging-brief

Generates a messaging brief with hook banks, proof points, and CTA strategy.

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gtmagents@gtmagents

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From plugin

gtm-agents

413199 skills200 agents199 commands

Install

$ npx -y skills add gtmagents/gtm-agents --agent claude-code

How it fires

How this command gets triggered: by you, by Claude, or both.

Fires itselfClaude auto-loads it when your prompt matches the work.
You can call itInvoke it directly when you want it.
Slash command/create-messaging-brief

Context preview

What this command does when you run it.

Generates a messaging brief with hook banks, proof points, and CTA strategy.

Command definition

create-messaging-brief.md

name: create-messaging-brief
description: Generates a messaging brief with hook banks, proof points, and CTA strategy.
usage: /copywriting:create-messaging-brief --goal pipeline --persona "RevOps" --offer "AI copilot"

Command: create-messaging-brief

Inputs

**goal** – awareness, pipeline, expansion, etc.
**persona** – target audience.
**offer** – product/feature/value prop.
**proof_assets** – optional customer quotes, metrics, analyst notes.
**channels** – optional list (email, ads, landing page, social).

Workflow

1. **Insight Intake** – gather positioning, ICP pain points, proof assets. 2. **Message Architecture** – build headline, pillars, supporting statements. 3. **Hook Bank** – produce multiple hook formulas per channel. 4. **CTA Strategy** – recommend CTAs per funnel stage + urgency tactics. 5. **Experiment Recommendations** – highlight copy tests with KPIs.