/develop-concepts

name: develop-concepts
description: Generates creative concepts, mood boards, and messaging hooks from a campaign brief.
usage: /design-creative:develop-concepts --campaign "Platform Launch" --audience "CIO,CTO" --channels "paid-social,web" --deliverables 3

Command: develop-concepts

Inputs

• **campaign** – name of the campaign or initiative.
• **audience** – key personas/segments to target.
• **channels** – comma-separated channels (paid-social, web, events, product, OOH).
• **deliverables** – number of distinct concepts to produce.
• **tone** – optional direction (premium, playful, bold, minimalist).

Workflow

1. **Brief Synthesis** – pull objectives, value props, proof points, and constraints. 2. **Inspiration Scan** – audit recent creative, competitor moves, and brand mood boards. 3. **Concept Generation** – craft headline, narrative arc, visual direction, and CTA per concept. 4. **Mood Board + Copy Hooks** – assemble color palette, typography, references, and copy starters. 5. **Review Package** – compile presentation ready for stakeholder feedback with pros/cons per concept.

Outputs

• Concept deck/worksheet with headline, narrative, visuals, and CTA.
• Mood boards and reference links.
• Feedback guide with decision criteria.

Agent/Skill Invocations

• `creative-director` – leads narrative + visual direction.
• `brand-strategist` – validates positioning and tone.
• `design-ops-lead` – maps production implications.
• `creative-brief-framework` skill – ensures structure + context.
• `mood-board-builder` skill – assembles visual references.

---