/build-social-calendar

name: build-social-calendar
description: Generates detailed social content calendar with briefs, approvals, and publishing workflow.
usage: /social-media-marketing:build-social-calendar --month "Jan 2026" --channels linkedin,instagram,tiktok --cadence daily --theme "AI Launch"

Command: build-social-calendar

Inputs

• **month** – month or date range for planning.
• **channels** – comma-separated list of target platforms.
• **cadence** – daily | 3x/week | weekly | custom.
• **theme** – optional campaign or narrative focus.
• **approvers** – optional comma-separated stakeholders for routing.

Workflow

1. **Brief Intake** – gather campaign context, themes, assets, and guardrails. 2. **Content Grid** – map publish rhythm per channel with hooks, CTAs, and creative notes. 3. **Production Checklist** – assign owners, due dates, and asset requirements. 4. **Approval Routing** – integrate compliance/brand reviewers and track status. 5. **Publishing Package** – finalize copy, creative references, and tagging instructions.

Outputs

• Calendar spreadsheet/table with channel, date, concept, CTA, owner, status.
• Asset + production checklist for creative + video teams.
• Approval + publishing tracker with deadlines and links.

Agent/Skill Invocations

• `social-strategy-director` – sets priorities + reviews final plan.
• `campaign-optimization-manager` – identifies content refresh needs + experiments.
• `social-calendar-system` skill – enforces template + workflow steps.
• `creative-iteration-playbook` skill – guides creative briefs and testing cadence.

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