/launch-plays
Use when orchestrating Tier 1/2/3 launches with repeatable workstreams
$ npx -y skills add gtmagents/gtm-agents --skill launch-plays --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/launch-plays
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use when orchestrating Tier 1/2/3 launches with repeatable workstreams
SKILL.md
launch-plays.SKILL.mdname: launch-plays description: Use when orchestrating Tier 1/2/3 launches with repeatable workstreams and governance.
Launch Playbooks Skill
When to Use
- Planning upcoming product/feature launches.
- Auditing current launch processes for efficiency gaps.
- Onboarding new PMMs or cross-functional launch partners.
Framework
1. **Tiering Model** – define Tier 1/2/3 criteria (impact, audience, readiness) with required workstreams. 2. **Workstreams** – campaign, content, enablement, comms, success, ops, product readiness. 3. **RACI** – assign responsible/approver for each deliverable. 4. **Cadence** – stand-up schedule, checkpoints, risk reviews. 5. **Measurement** – KPI stack + reporting templates.
Templates
- Launch plan board (Notion/Jira/Asana) with tasks + owners.
- Brief template capturing audience, goals, narrative, dependencies.
- Retro template for capturing learnings.
Tips
- Lock tier and scope early to prevent scope creep.
- Maintain a risk log with mitigation owners.
- Pair with `workflow-testing` and automation teams to confirm infra readiness.
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