/plan-channel-roadmap

name: plan-channel-roadmap
description: Builds quarterly social channel roadmap with goals, content themes, and experiment focus.
usage: /social-media-marketing:plan-channel-roadmap --quarter Q3 --channels linkedin,tiktok,youtube --objective demand --budget 250k

Command: plan-channel-roadmap

Inputs

• **quarter** – e.g., Q1, Q2, Q3, Q4.
• **channels** – comma-separated list (linkedin, twitter, instagram, tiktok, youtube, facebook, community).
• **objective** – demand | awareness | launch | advocacy | retention.
• **budget** – optional numeric budget for paid activations.
• **themes** – optional keywords or campaigns to highlight.

Workflow

1. **Performance Review** – pull prior-quarter KPIs, benchmark vs targets, and insight highlights. 2. **Objective Alignment** – map business priorities to channel roles and KPI stack. 3. **Content & Experiment Plan** – outline tentpole moments, evergreen programs, and test roadmap. 4. **Resourcing & Budget** – allocate dollars, creators, and tooling needs per channel. 5. **Communication Pack** – prep brief + dashboard for leadership and execution teams.

Outputs

• Channel roadmap doc (goals, KPIs, themes, experiments, owners).
• Budget/resource allocation table with justifications.
• Executive summary slide with key bets and risks.

Agent/Skill Invocations

• `social-strategy-director` – leads strategy + narrative.
• `campaign-optimization-manager` – contributes experiment roadmap + budget shifts.
• `channel-roadmap-kit` skill – ensures roadmap template + governance requirements.
• `social-calendar-system` skill – aligns content cadences + workflows.

---