/content-pipeline

name: content-pipeline
description: Plan and execute editorial calendars, asset production, and distribution workflows for GTM campaigns.
usage: /content-marketing:content-pipeline "Q1 Thought Leadership" --duration 3months --frequency weekly

Content Pipeline Command

Coordinate strategy, production, and distribution for multi-channel content programs aligned to business goals.

Command Syntax

/content-marketing:content-pipeline "<program_name>" --duration <timeframe> --frequency <cadence>

Parameters

• `program_name` (positional): Theme or campaign name
• `--duration`: Calendar window (e.g., 6weeks, 3months)
• `--frequency`: Publishing cadence (weekly|biweekly|monthly)
• `--channels`: Comma-delimited list of channels (blog,email,social,webinar)
• `--personas`: Target personas for tailoring content
• `--assets`: Required asset types (pillar, blog, social, video)

Workflow Phases

1. **Strategy Alignment** – map program goals, KPIs, personas, and messaging pillars. 2. **Editorial Planning** – build calendar with pillar assets plus derivative formats per channel. 3. **Production Sprinting** – assign owners, outline briefs, define review/QA gates. 4. **Distribution & Promotion** – schedule owned, earned, and paid pushes with UTMs. 5. **Performance Review** – capture metrics, insights, and optimization backlog.

Output Package

• Editorial calendar (table/json)
• Asset brief templates with key messages, CTA, SEO targets
• Channel distribution checklist per asset
• Measurement plan with KPIs per stage (awareness, consideration, decision)

Best Practices

• Anchor each pillar asset to a buyer-journey stage and repurpose across channels.
• Pair every asset with a distribution plan before production starts.
• Bake in approvals and localization windows to avoid publishing slips.
• Track performance weekly; adapt upcoming topics based on leading indicators.

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