/build-value-narrative

name: build-value-narrative
description: Produces ROI/TCO models, executive storylines, and proof appendices for complex deals.
usage: /enterprise-sales:build-value-narrative --deal "GlobalCo ERP" --industry manufacturing --scenario base,upside --audience "CFO,CIO"

Command: build-value-narrative

Inputs

• **deal** – opportunity identifier.
• **industry** – customer industry to align benchmarks.
• **scenario** – comma-separated scenarios (base, upside, downside).
• **audience** – target exec roles for tailoring (CFO, CIO, COO, Procurement).
• **assumptions** – optional JSON overrides for metrics (ACV, adoption, productivity).

Workflow

1. **Data Intake** – ingest discovery notes, product telemetry, benchmarks, and reference stories. 2. **Impact Modeling** – calculate ROI/TCO scenarios with sensitivity toggles. 3. **Narrative Crafting** – outline headline, drivers, proof, and decision asks per audience. 4. **Asset Assembly** – create deck, one-pager, and calculator outputs with transparent assumptions. 5. **Review & Packaging** – capture approvals, version history, and attach to deal room.

Outputs

• Scenario-based ROI/TCO workbook.
• Executive value narrative deck + one-pager.
• Proof appendix with benchmarks, customer stories, and links.

Agent/Skill Invocations

• `value-architect` – leads modeling + storyline.
• `pursuit-director` – ensures alignment with pursuit milestones.
• `procurement-strategist` – validates commercial guardrails.
• `value-story-framework` skill – structures the narrative.
• `cxo-briefing-kit` skill – packages outputs for executive audiences.

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