/segmentation

name: segmentation
description: Use when designing filters, suppression logic, and personalization cohorts
  for campaigns or automations.

Advanced Segmentation Playbooks

When to Use

• Planning campaigns requiring persona, lifecycle, or behavioral splits.
• Creating suppression logic to protect deliverability and compliance.
• Building engagement tiers for experimentation and reporting.

Framework

1. **Lifecycle Grid** – axis of lifecycle stage vs engagement level. 2. **Data Integrity** – confirm consent, field completeness, and recency. 3. **Priority Scoring** – route high-value segments to premium workflows.

Checklist

• ✅ Primary filter (persona, stage, product usage)
• ✅ Secondary filters (intent, region, business size)
• ✅ Suppress: unsubscribed, bounced, low engagement, legal blocks
• ✅ Personalization fields: {{first_name}}, {{company}}, dynamic modules

Templates

• **Segmentation Matrix**: See `assets/segmentation_matrix.md` for tier definitions and logic examples.
• **Launch Tiering** – VIP, Prospects, Dormant with separate cadence and pacing table.
• **Signal-Driven** – product milestones trigger micro-segments; includes trigger → audience matrix.
• **Compliance Safe** – CASL/GDPR consent matrix + suppression filters by region.

Tips

• Keep segment definitions in a shared schema doc for consistency.
• Use dashboards to monitor size changes week over week.
• Pair segmentation with A/B testing to validate hypotheses.