/advocacy-programs
Use when designing and scaling reference, story, advisory, or community
$ npx -y skills add gtmagents/gtm-agents --skill advocacy-programs --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/advocacy-programs
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use when designing and scaling reference, story, advisory, or community
SKILL.md
advocacy-programs.SKILL.mdname: advocacy-programs description: Use when designing and scaling reference, story, advisory, or community programs.
Customer Advocacy Programs Skill
When to Use
- Building a new references or case study engine.
- Standing up advisory boards, councils, or community spotlights.
- Refreshing incentives, logistics, or measurement for existing advocacy motions.
Framework
1. **Candidate Pool** – identify accounts by health, persona, usage, sentiment, ARR. 2. **Value Exchange** – clarify why customers would participate (access, insights, promotion, perks). 3. **Program Design** – define format (case study, event, video, advisory board) with cadence and deliverables. 4. **Logistics** – NDAs, approvals, briefing docs, gifting, scheduling, speaker prep. 5. **Measurement** – track influence on pipeline, product feedback volume, PR reach, community growth.
Templates
- Advocate scoring sheet + roster.
- Program brief outline (objectives, stakeholders, content needs, incentives).
- Activation checklist (outreach → prep → execution → follow-up).
Tips
- Keep a single source of truth for advocate status to avoid overuse.
- Align incentives with procurement/compliance early (gift cards vs swag vs donations).
- Document quotes/approvals centrally so sales/PR can reuse quickly.
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