/cohort-analysis

Standard method for slicing bookings, pipeline, and retention cohorts

gtmagents@gtmagents

GitHub

From plugin

gtm-agents

368200 skills200 agents199 commands

Install

$ npx -y skills add gtmagents/gtm-agents --skill cohort-analysis --agent claude-code

How it fires

How this skill gets triggered: by you, by Claude, or both.

Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.
You can call itInvoke it directly when you want it.
Slash command/cohort-analysis

Context preview

The summary Claude sees to decide when to auto-load this skill.

Standard method for slicing bookings, pipeline, and retention cohorts

SKILL.md

cohort-analysis.SKILL.md

name: cohort-analysis
description: Standard method for slicing bookings, pipeline, and retention cohorts
  for diagnostics.

Cohort Analysis Framework Skill

When to Use

Comparing performance across acquisition channels, segments, or product lines.
Diagnosing conversion drop-offs within specific booking/vintage cohorts.
Stress-testing forecast assumptions with historical baseline behavior.

Framework

1. **Cohort Definition** – choose cohort key (signup month, lead source, product tier, segment). 2. **Metric Stack** – select KPIs (coverage, win rate, ACV, NRR, payback) per cohort. 3. **Normalization** – adjust for seasonality, deal size mix, or currency. 4. **Visualization** – waterfall tables, heatmaps, or overlapping curves to highlight divergence. 5. **Narrative Layer** – annotate drivers, anomalies, and recommended actions.