/design-event

name: design-event
description: Generates an event brief with objectives, audience, agenda, experience design, and KPIs.
usage: /event-marketing:design-event --type "executive dinner" --goal pipeline --region "US West"

Command: design-event

Inputs

• **type** – webinar, conference, dinner, field event, partner activation, etc.
• **goal** – pipeline, expansion, community, product adoption, etc.
• **region** – geography or segment.
• **budget** – optional amount.
• **timeline** – target month/date.

Workflow

1. **Objective Mapping** – align event purpose with KPIs and attendee personas. 2. **Experience Blueprint** – recommend agenda, format, speakers, demos, activations. 3. **Content & Offer Plan** – define narratives, assets, giveaways, CTAs. 4. **Promotion Strategy** – outline invite journey, partner amplification, paid/organic mix. 5. **Measurement Plan** – specify registration targets, attendance, engagement SLAs, post-event routing.

Outputs

• Event brief (objectives, agenda, deliverables, KPIs).
• Creative/messaging checklist.
• Promotion + follow-up plan outline.

Agent/Skill Invocations

• `event-strategist` – leads strategy + alignment.
• `event-briefs` skill – provides standardized template + guardrails.
• `field-program-manager` – adds localization guidance if region-specific.

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