/executive-briefing-kit
Framework for packaging competitive updates into executive-ready narratives
$ npx -y skills add gtmagents/gtm-agents --skill executive-briefing-kit --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/executive-briefing-kit
Context preview
The summary Claude sees to decide when to auto-load this skill.
Framework for packaging competitive updates into executive-ready narratives
SKILL.md
executive-briefing-kit.SKILL.mdname: executive-briefing-kit description: Framework for packaging competitive updates into executive-ready narratives and action plans.
Executive Briefing Kit Skill
When to Use
- Preparing board/ELT updates on competitive threats and market shifts.
- Summarizing key intel for quarterly business reviews or deal war rooms.
- Aligning cross-functional leaders on immediate actions + investments.
Framework
1. **Story Arc** – context, signal summary, threat/opportunity framing, recommended plays. 2. **Evidence Layer** – data, quotes, visuals, scorecards, customer anecdotes. 3. **Action Register** – decisions required, owner, due date, confidence level, resource ask. 4. **Escalation Hooks** – highlight urgent risks, exec sponsors, and escalation paths. 5. **Follow-up Cadence** – timeline for progress updates, KPI tracking, and retrospectives.
Templates
- One-page exec brief + appendix outline.
- Slide template with signal cards, impact matrix, and action tracker.
- Decision log template for recording commitments + rationale.
Tips
- Lead with business impact before diving into tactical intel.
- Include “what we need from you” explicitly to unlock fast decisions.
- Use with `analyze-competitive-landscape` and `build-battlecard-suite` for cohesive storytelling.
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Free AI automation for sales, marketing, and growth teams. No coding required.
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