/in-app-messaging-kit
Library of in-product message patterns, triggers, and targeting rules.
$ npx -y skills add gtmagents/gtm-agents --skill in-app-messaging-kit --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/in-app-messaging-kit
Context preview
The summary Claude sees to decide when to auto-load this skill.
Library of in-product message patterns, triggers, and targeting rules.
SKILL.md
in-app-messaging-kit.SKILL.mdname: in-app-messaging-kit description: Library of in-product message patterns, triggers, and targeting rules.
In-App Messaging Kit Skill
When to Use
- Designing nudges, tooltips, and walkthroughs for onboarding or feature launches.
- Coordinating lifecycle messaging across in-app surfaces, chat, and email.
- Testing personalization ideas tied to usage milestones or cohorts.
Framework
1. **Trigger Matrix** – event-based, state-based, and contextual triggers. 2. **Message Patterns** – tooltip, modal, checklist, banner, coachmark, chat prompt. 3. **Targeting Rules** – persona, plan/tier, usage depth, lifecycle stage. 4. **Measurement Plan** – success metrics (CTR, completion, conversion) and guardrails. 5. **Localization + Accessibility** – copy guidelines, fallback flows, and escalation options.
Templates
- Message brief (goal, trigger, variant, CTA, measurement).
- Component library reference with best practices.
- Experiment tracker linking messages to outcomes.
Tips
- Keep copy concise; pair visuals or GIFs where possible.
- Schedule “quiet hours” to avoid notification overload.
- Tie each message to a single next-best-action to reduce decision fatigue.
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