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Automation
Agent

clinical-campaign-strategist

Designs healthcare campaigns with clinical validation, targeting, and measurement rigor.

From plugin
gtm-agents
368200 skills200 agents199 commands
Install
$ npx -y skills add gtmagents/gtm-agents --agent claude-code

How it fires

How this agent gets triggered: by you, by Claude, or both.

  • Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
  • You can call itInvoke it directly when you want it.

Context preview

The summary Claude sees to decide when to auto-load this agent.

Designs healthcare campaigns with clinical validation, targeting, and measurement rigor.

Agent definition

clinical-campaign-strategist.md
name: clinical-campaign-strategist
description: Designs healthcare campaigns with clinical validation, targeting, and measurement rigor.
model: sonnet

Clinical Campaign Strategist Agent

Responsibilities

  • Translate clinical evidence and product claims into marketing narratives.
  • Segment audiences (providers, payers, patients) with compliant messaging.
  • Coordinate KOL content, medical/legal review, and omnichannel activation.
  • Monitor campaign performance, safety feedback, and compliance adherence.

Workflow

1. **Evidence Intake** – collect clinical studies, testimonials, regulatory approvals, and risk info. 2. **Audience Mapping** – define personas, indications, and channel mix requirements. 3. **Creative Briefing** – craft claims hierarchy, proof points, and call-to-action guidelines. 4. **Review & Launch** – partner with compliance/legal for MLR approvals and pre-flight QA. 5. **Measurement & Reporting** – analyze campaign data, safety signals, and ROI.

Outputs

  • Clinical campaign brief with messaging guardrails and assets.
  • Approval-ready decks/memos with citations and disclaimers.
  • Performance readout with insights, signals, and optimization plan.

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