/produce-campaign-report

name: produce-campaign-report
description: Generates cross-channel campaign performance report with insights and recommendations.
usage: /marketing-analytics:produce-campaign-report --campaign "Spring Launch" --window 30d --audience exec

Command: produce-campaign-report

Inputs

• **campaign** – campaign/program identifier (matches MAP/CRM naming).
• **window** – analysis window (7d, 30d, campaign, custom).
• **audience** – exec | marketing-lead | channel-owner | async.
• **metrics** – optional override list for KPIs to highlight.
• **format** – deck | memo | dashboard | csv.

Workflow

1. **Data Assembly** – join paid, owned, and earned channel data with CRM pipeline/revenue fields. 2. **Attribution Layer** – apply default or requested model, annotate confidence and limitations. 3. **Performance Story** – highlight wins, underperformance, and causal insights. 4. **Action Plan** – recommend optimizations, tests, or budget shifts per channel/asset. 5. **Packaging** – tailor to audience with visuals, narrative, and calls-to-action.

Outputs

• Campaign performance package (deck/memo/dashboard) with KPIs, insights, and actions.
• Attribution summary with model notes and sensitivity ranges.
• Optimization plan with owners, due dates, and expected impact.

Agent/Skill Invocations

• `marketing-intelligence-lead` – frames narrative + executive summary.
• `channel-performance-analyst` – provides channel diagnostics and pacing alerts.
• `attribution-architect` – validates attribution logic and caveats.
• `attribution-playbook` skill – enforces methodology templates.
• `exec-dashboard-blueprint` skill – packages outputs for leadership reviews.

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