/attribution-playbook

Standard operating guide for campaign tagging, attribution models, and

gtmagents@gtmagents

GitHub

From plugin

gtm-agents

368200 skills200 agents199 commands

Install

$ npx -y skills add gtmagents/gtm-agents --skill attribution-playbook --agent claude-code

How it fires

How this skill gets triggered: by you, by Claude, or both.

Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.
You can call itInvoke it directly when you want it.
Slash command/attribution-playbook

Context preview

The summary Claude sees to decide when to auto-load this skill.

Standard operating guide for campaign tagging, attribution models, and

SKILL.md

attribution-playbook.SKILL.md

name: attribution-playbook
description: Standard operating guide for campaign tagging, attribution models, and
  QA.

Attribution Playbook Skill

When to Use

Standing up or refreshing attribution models across teams.
Training campaign owners on UTMs, tracking, and governance.
Running QA before/after changing attribution weights or tooling.

Framework

1. **Taxonomy Rules** – channel, campaign, creative, and experiment naming standards. 2. **Model Catalog** – when to use first/last/linear/position/data-driven with pros/cons. 3. **Data Contracts** – required fields, systems of record, sync cadence. 4. **QA Checklist** – sample records, dedupe logic, cross-tool reconciliation. 5. **Change Management** – approval workflow, communications, and measurement of impact.