/advocate-sourcing
Use to identify, score, and prioritize customer advocates for programs.
$ npx -y skills add gtmagents/gtm-agents --skill advocate-sourcing --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/advocate-sourcing
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use to identify, score, and prioritize customer advocates for programs.
SKILL.md
advocate-sourcing.SKILL.mdname: advocate-sourcing description: Use to identify, score, and prioritize customer advocates for programs.
Advocate Sourcing Skill
When to Use
- Building reference pools, speaker rosters, or customer advisory councils.
- Auditing advocacy coverage by region, persona, or product.
- Refreshing advocate tiers after product launches or org changes.
Framework
1. **Signal Collection** – product usage, NPS, expansion, support interactions, community engagement. 2. **Scoring Model** – weight value delivered, relationship strength, storytelling potential, and risk. 3. **Tiering** – classify advocates into spotlight, reference-ready, nurture, and do-not-contact. 4. **Consent & Compliance** – track legal approvals, NDAs, and data sharing requirements. 5. **Backlog Management** – log asks, upcoming opportunities, and fatigue limits.
Templates
- Advocate roster spreadsheet with scoring columns and program tags.
- Coverage heatmap by persona/region.
- Outreach tracker (advocate → ask → owner → status).
Tips
- Partner with CS to capture qualitative context before outreach.
- Rotate advocates to avoid burnout and capture fresh stories.
- Keep consent status synced with CRM/legal systems.
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