/webinars
Use when planning, producing, and repurposing webinars or virtual events for GTM campaigns.
$ npx -y skills add gtmagents/gtm-agents --skill webinars --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/webinars
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use when planning, producing, and repurposing webinars or virtual events for GTM campaigns.
SKILL.md
webinars.SKILL.mdname: webinars
description: Use when planning, producing, and repurposing webinars or virtual events for GTM campaigns.
Webinars Skill
When to Use
- Launching a live webinar series or on-demand workshop.
- Coordinating speakers, content, promotion, and follow-up workflows.
- Repurposing webinar assets into nurture campaigns.
Framework
1. **Event Blueprint** – define topic, audience, speakers, desired CTA, success KPIs. 2. **Timeline** – 4 weeks out (announce + landing page), 2 weeks (promo cadence), 1 week (dry run), day-of (tech checks), post-event (follow-up within 24h). 3. **Content Flow** – intro, agenda, value story/demo, customer proof, live Q&A, CTA. 4. **Engagement Tools** – polls, chat prompts, Q&A moderation, resource drops. 5. **Follow-Up** – segment attendees vs no-shows; deliver recording, slides, and recommended next action.
Templates
- Landing page copy + form.
- Speaker briefing + run-of-show.
- Slide deck template + demo script.
- Promotional emails (save-the-date, reminders) and paid/organic social posts.
- Post-event nurture sequence + SDR talk track.
Tips
- Run a full tech rehearsal with every presenter, even for repeat speakers.
- Offer both live Q&A and moderated chat to capture different engagement styles.
- Publish the on-demand version within 24 hours to maximize follow-up velocity.
- Track attendee questions to seed future content and campaigns.
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Read more
name: webinars description: Use when planning, producing, and repurposing webinars or virtual events for GTM campaigns.
Webinars Skill
When to Use
- Launching a live webinar series or on-demand workshop.
- Coordinating speakers, content, promotion, and follow-up workflows.
- Repurposing webinar assets into nurture campaigns.
Framework
1. **Event Blueprint** – define topic, audience, speakers, desired CTA, success KPIs. 2. **Timeline** – 4 weeks out (announce + landing page), 2 weeks (promo cadence), 1 week (dry run), day-of (tech checks), post-event (follow-up within 24h). 3. **Content Flow** – intro, agenda, value story/demo, customer proof, live Q&A, CTA. 4. **Engagement Tools** – polls, chat prompts, Q&A moderation, resource drops. 5. **Follow-Up** – segment attendees vs no-shows; deliver recording, slides, and recommended next action.
Templates
- Landing page copy + form.
- Speaker briefing + run-of-show.
- Slide deck template + demo script.
- Promotional emails (save-the-date, reminders) and paid/organic social posts.
- Post-event nurture sequence + SDR talk track.
Tips
- Run a full tech rehearsal with every presenter, even for repeat speakers.
- Offer both live Q&A and moderated chat to capture different engagement styles.
- Publish the on-demand version within 24 hours to maximize follow-up velocity.
- Track attendee questions to seed future content and campaigns.
---
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