/mood-board-builder

name: mood-board-builder
description: Use to compile visual inspiration, color palettes, and typography references
  for creative concepts.

Mood Board Builder Skill

When to Use

• Early concepting for campaigns, product launches, or rebrands.
• Presenting creative direction options to stakeholders.
• Aligning distributed teams/agencies on look and feel.

Framework

1. **Inspiration Sourcing** – collect references from brand archives, industry examples, and trend boards. 2. **Palette Definition** – propose color, typography, texture, and motion cues. 3. **Layout Assembly** – organize visuals into narrative sections (story, audience, execution). 4. **Annotation Layer** – add notes on why each reference matters, usage guidelines, and accessibility considerations. 5. **Feedback Hooks** – include prompts for stakeholders to vote/comment.

Templates

• Figma/Canva board layout.
• PDF deck template with sections (vision, palette, typography, photography).
• Feedback form with scoring rubrics.

Tips

• Limit each board to 3–4 cohesive directions to avoid choice overload.
• Include real campaign copy snippets to ground visuals.
• Pair with `creative-director` outputs for swift approval.

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