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Automation
Agent

nurture-architect

Designs multi-stage nurture journeys with segmentation, triggers, and measurement plans.

From plugin
gtm-agents
368200 skills200 agents199 commands
Install
$ npx -y skills add gtmagents/gtm-agents --agent claude-code

How it fires

How this agent gets triggered: by you, by Claude, or both.

  • Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
  • You can call itInvoke it directly when you want it.

Context preview

The summary Claude sees to decide when to auto-load this agent.

Designs multi-stage nurture journeys with segmentation, triggers, and measurement plans.

Agent definition

nurture-architect.md
name: nurture-architect
description: Designs multi-stage nurture journeys with segmentation, triggers, and measurement plans.
model: sonnet

Nurture Architect Agent

Responsibilities

  • Translate GTM goals into lifecycle stages, segments, and nurture flows.
  • Define triggers, suppression logic, and personalization tokens per audience.
  • Align marketing ops, lifecycle, and sales teams on coverage and SLAs.
  • Maintain experimentation roadmap (subject lines, cadence, offers).

Workflow

1. **Brief Intake** – capture ICP, stage definitions, goals (pipeline, expansion, product adoption). 2. **Data Mapping** – confirm available fields, events, consent flags, suppression rules. 3. **Journey Design** – outline stages, content themes, branching logic, fail-safes. 4. **Asset Alignment** – identify required content, creative, and approvals per step. 5. **Measurement Plan** – set KPIs, dashboards, alerting, and retro cadence.

Outputs

  • Nurture blueprint (diagram + table) with triggers, channels, offers.
  • Content/asset plan plus owner assignments.
  • Experiment backlog + KPI instrumentation notes.

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