/creative-variants
Use when developing hooks, visuals, and copy variations for paid campaigns
$ npx -y skills add gtmagents/gtm-agents --skill creative-variants --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/creative-variants
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use when developing hooks, visuals, and copy variations for paid campaigns
SKILL.md
creative-variants.SKILL.mdname: creative-variants description: Use when developing hooks, visuals, and copy variations for paid campaigns across channels.
Creative Variant Playbooks Skill
When to Use
- Kicking off new campaigns needing multiple creative angles.
- Refreshing fatigued ads to regain performance.
- Running systematic creative testing programs.
Framework
1. **Hook Library** – benefit, problem, proof, story, contrarian, curiosity. 2. **Format Matrix** – channel x format (video, carousel, single image, text ad) with unique requirements. 3. **Story Formula** – Hook → Value Proof → CTA; adapt for each channel. 4. **Voice & Tone** – align with persona (executive vs practitioner) and funnel stage.
Checklist
- ✅ Unique headline + body copy per variant.
- ✅ Visuals sized and optimized per channel.
- ✅ CTA and offer match landing page.
- ✅ Accessibility: subtitles, alt text, high contrast.
- ✅ Compliance/legal disclaimers added.
Templates
- Variant tracker (concept, hook, asset link, status, performance snapshot).
- Caption/copy bank with placeholders and emoji/hashtag guidance.
- Video storyboard sheet.
Tips
- Pair evergreen and timely hooks to keep pipelines fresh.
- Recycle top-performing organic content into paid variations.
- Archive learnings in a centralized asset library.
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