/campaign-planning
Use when developing campaign strategy, briefs, KPIs, and workback schedules before execution.
$ npx -y skills add gtmagents/gtm-agents --skill campaign-planning --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/campaign-planning
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use when developing campaign strategy, briefs, KPIs, and workback schedules before execution.
SKILL.md
campaign-planning.SKILL.mdname: campaign-planning
description: Use when developing campaign strategy, briefs, KPIs, and workback schedules before execution.
Campaign Planning Skill
When to Use
- Before launching multi-channel GTM efforts.
- When stakeholder alignment on goals, personas, and offers is needed.
- During quarterly planning or major product launches.
Framework
1. **Set Objectives** – tie to revenue/pipeline targets, define primary KPIs. 2. **Audience & Offers** – map personas, stages, ICP tiers, and value propositions. 3. **Messaging Architecture** – craft key narrative, proof points, CTA hierarchy. 4. **Channel Mix** – select channels, budget split, cadence, sequencing logic. 5. **Workback Plan** – create timeline with dependencies, approvals, and resource allocation. 6. **Risk Assessment** – identify blockers (legal, creative bandwidth, data access) and mitigations.
Templates
- **Campaign Brief**: See `templates/campaign_brief.md` for goal, audience, and KPIs.
- **RACI matrix** for decision-making.
- **Timeline Gantt template** with creative/ops milestones.
Tips
- Host a kickoff with every execution lead to walk through the brief and capture risks live.
- Keep KPIs to one primary and two secondary to avoid diffused focus.
- Bake review/QA milestones into the workback to prevent last-minute rework.
- Maintain a single source-of-truth dashboard so partner teams see timing, assets, and blockers.
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Read more
name: campaign-planning description: Use when developing campaign strategy, briefs, KPIs, and workback schedules before execution.
Campaign Planning Skill
When to Use
- Before launching multi-channel GTM efforts.
- When stakeholder alignment on goals, personas, and offers is needed.
- During quarterly planning or major product launches.
Framework
1. **Set Objectives** – tie to revenue/pipeline targets, define primary KPIs. 2. **Audience & Offers** – map personas, stages, ICP tiers, and value propositions. 3. **Messaging Architecture** – craft key narrative, proof points, CTA hierarchy. 4. **Channel Mix** – select channels, budget split, cadence, sequencing logic. 5. **Workback Plan** – create timeline with dependencies, approvals, and resource allocation. 6. **Risk Assessment** – identify blockers (legal, creative bandwidth, data access) and mitigations.
Templates
- **Campaign Brief**: See `templates/campaign_brief.md` for goal, audience, and KPIs.
- **RACI matrix** for decision-making.
- **Timeline Gantt template** with creative/ops milestones.
Tips
- Host a kickoff with every execution lead to walk through the brief and capture risks live.
- Keep KPIs to one primary and two secondary to avoid diffused focus.
- Bake review/QA milestones into the workback to prevent last-minute rework.
- Maintain a single source-of-truth dashboard so partner teams see timing, assets, and blockers.
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