/incentive-design
Use when structuring payouts, tiers, and eligibility for referral programs.
$ npx -y skills add gtmagents/gtm-agents --skill incentive-design --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/incentive-design
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use when structuring payouts, tiers, and eligibility for referral programs.
SKILL.md
incentive-design.SKILL.mdname: incentive-design description: Use when structuring payouts, tiers, and eligibility for referral programs.
Referral Incentive Design Skill
When to Use
- Launching new referral or affiliate programs.
- Revisiting incentive structures after performance reviews.
- Adapting rewards for new personas, products, or regions.
Framework
1. **Objective Alignment** – tie incentives to desired behavior (lead quality, revenue, product adoption). 2. **Structure Options** – choose between cash, credits, swag, tiered multipliers, or charitable donations. 3. **Economics** – model CAC/LTV impact, cap payouts, and define clawback rules. 4. **Compliance** – account for tax reporting, regional regulations, and contractual clauses. 5. **Experimentation** – define hypotheses, guardrails, and measurement cadence.
Templates
- Incentive matrix (persona → action → reward → cap → notes).
- Budget planner comparing reward scenarios vs target outcomes.
- A/B test brief for incentive experiments.
Tips
- Keep tiers simple; too many options create friction.
- Pair with finance/legal early to avoid rework.
- Document changes with effective dates for auditability.
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