/assess-performance

name: assess-performance
description: Consolidates paid channel metrics, diagnoses issues, and recommends optimizations.
usage: /paid-media:assess-performance --window 14d --channels "LinkedIn,Meta,Google" --kpis "cpl,pipeline"

Command: assess-performance

Inputs

• **window** – reporting range (7d, 14d, 30d, custom).
• **channels** – comma-separated list of platforms.
• **kpis** – e.g., cpl, cac, roi, pipeline, ltv.
• **benchmarks** – optional JSON of target metrics.
• **experiments** – optional list of running tests.

Workflow

1. **Data Aggregation** – pull spend, delivery, conversion data from named channels + warehouse; normalize naming convention. 2. **Quality Checks** – confirm attribution windows, conversion dedupe, budget pacing. 3. **Insight Generation** – highlight drivers (audience, creative, placement) and anomalies. 4. **Optimization Plan** – propose budget shifts, bid/budget tweaks, creative refreshes, or experiment priorities. 5. **Communication** – craft TL;DR + recommended actions for stakeholders.

Outputs

• Performance summary table + narrative insights.
• Action plan with owners, deadlines, projected impact.
• Updated experiment log with status and next steps.

Agent/Skill Invocations

• `performance-analyst` – analyzes data and crafts insights.
• `budget-optimization` skill – ensures rational reallocations.
• `campaign-architecture` skill – checks funnel/touch coverage before changes.

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