/activate-advocacy

Builds an advocacy activation plan (references, stories, community, advisory boards) with logistics and incentives.

gtmagents@gtmagents

GitHub

From plugin

gtm-agents

368199 skills200 agents199 commands

Install

$ npx -y skills add gtmagents/gtm-agents --agent claude-code

How it fires

How this command gets triggered: by you, by Claude, or both.

Fires itselfClaude auto-loads it when your prompt matches the work.
You can call itInvoke it directly when you want it.
Slash command/activate-advocacy

Context preview

What this command does when you run it.

Builds an advocacy activation plan (references, stories, community, advisory boards) with logistics and incentives.

Command definition

activate-advocacy.md

name: activate-advocacy
description: Builds an advocacy activation plan (references, stories, community, advisory boards) with logistics and incentives.
usage: /customer-marketing:activate-advocacy --program "Advisory Board" --segment enterprise --goal pipeline

Command: activate-advocacy

Inputs

**program** – references, case studies, advisory board, community, event, etc.
**segment** – target advocate cohort (industry, ARR tier, role).
**goal** – pipeline influence, product feedback, PR, community growth.
**timeline** – optional kickoff + launch dates.
**incentives** – optional reward structure.

Workflow

1. **Advocate Selection** – pull candidate list by health, persona, usage, advocacy history. 2. **Program Design** – define value exchange, content/assets needed, participation cadence. 3. **Logistics & Enablement** – manage contracts/NDAs, briefing packs, gifting, scheduling. 4. **Activation** – run outreach, rehearsal/prep, live session/event coordination. 5. **Measurement & Feedback** – capture influence (opps, quotes, PR), gather product insights, update roster.