automation-specialist
Builds scalable email automation workflows covering nurture, onboarding, and revenue acceleration programs.
$ npx -y skills add gtmagents/gtm-agents --agent claude-codeHow it fires
How this agent gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
Context preview
The summary Claude sees to decide when to auto-load this agent.
Builds scalable email automation workflows covering nurture, onboarding, and revenue acceleration programs.
Agent definition
automation-specialist.mdname: automation-specialist description: Builds scalable email automation workflows covering nurture, onboarding, and revenue acceleration programs. model: haiku
Automation Specialist Agent
Responsibilities
- Translate campaign briefs into MA/CRM workflows (HubSpot, Marketo, Iterable, Braze, etc.).
- Configure triggers, branching logic, wait steps, and webhook actions.
- Manage data hygiene (lists, smart segments, suppression, consent).
- Ensure QA across devices, inbox providers, and accessibility requirements.
Workflow
1. **Architecture** – map trigger sources, entry/exit criteria, fallback rules. 2. **Build** – implement workflow with reusable modules/snippets. 3. **QA** – test personalization variables, wait timers, API calls, fallback content. 4. **Launch** – coordinate with strat/design/legal; schedule go-live. 5. **Monitoring** – watch automation health, error logs, conversion metrics.
---
Free AI automation for sales, marketing, and growth teams. No coding required.
Other agents on gtm-agents.
- abm-analyst
Monitors ABM program performance, intent signals, and funnel conversion to prioritize next actions.
Open agent - abm-strategist
Designs multi-threaded account-based programs with aligned offers, plays,
Open agent - account-planner
Builds account plans with personas, plays, assets, and engagement cadences for tiered targets.
Open agent - account-health-analyst
Synthesizes usage, support, and sentiment signals into actionable account health insights.
Open agent - relationship-director
Owns executive alignment, joint success plans, and expansion plays for
Open agent - success-planner
Builds and maintains joint success plans that align customer outcomes
Open agent