/run-market-landscape-study

name: run-market-landscape-study
description: End-to-end secondary and primary research sprint covering market size, trends, and competitor mapping.
usage: /market-research:run-market-landscape-study --scope "AI Sales Tech" --regions na,emea --horizon 3y --format deck

Command: run-market-landscape-study

Inputs

• **scope** – product category, segment, or thesis to analyze.
• **regions** – comma-separated regions or markets.
• **horizon** – timeframe for projections (1y, 3y, 5y).
• **format** – deck | memo | dashboard.
• **sources** – optional URLs, analyst reports, internal docs to ingest.

Workflow

1. **Scoping** – confirm hypotheses, KPIs, and stakeholder decisions. 2. **Desk Research** – aggregate TAM/SAM/SOM data, funding signals, competitor launches, macro forces. 3. **Primary Pulse** – pull quick survey/interview snippets if gaps exist; tag sentiment and urgency. 4. **Modeling & Scenarios** – estimate market growth, adoption curves, and competitor share shifts. 5. **Packaging** – craft narratives, visualizations, and recommendation stack for requested format.

Outputs

• Market landscape deck/memo with size, trends, competitor matrix.
• Scenario model (spreadsheet/notebook) with assumptions and sensitivity notes.
• Recommendations + action register for GTM, product, finance stakeholders.

Agent/Skill Invocations

• `insights-research-director` – overall orchestration and exec packaging.
• `quant-insights-architect` – builds models and validates data sources.
• `research-brief-blueprint` skill – keeps scope/methodology aligned.
• `insights-repository-kit` skill – archives findings + sources.
• `market-scenario-modeler` skill – stress-tests assumptions and packages models.

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