/monitor-channel-pacing
Tracks spend, performance, and guardrails across paid and owned channels.
$ npx -y skills add gtmagents/gtm-agents --agent claude-codeHow it fires
How this command gets triggered: by you, by Claude, or both.
- Fires itselfClaude auto-loads it when your prompt matches the work.
- You can call itInvoke it directly when you want it.
- Slash command
/monitor-channel-pacing
Context preview
What this command does when you run it.
Tracks spend, performance, and guardrails across paid and owned channels.
Command definition
monitor-channel-pacing.mdname: monitor-channel-pacing
description: Tracks spend, performance, and guardrails across paid and owned channels.
usage: /marketing-analytics:monitor-channel-pacing --window month --channels paid_search,linkedin,display --alerts true
Command: monitor-channel-pacing
Inputs
- **window** – day | week | month | quarter | campaign.
- **channels** – comma-separated list (paid_search, paid_social, display, events, content, email).
- **budget** – optional target spend to compare pacing against.
- **alerts** – true/false to include guardrail breach alerts.
- **format** – dashboard | memo | slack.
Workflow
1. **Spend & Performance Sync** – pull channel spend, impressions, clicks, CPL, pipeline, revenue. 2. **Normalization** – convert currencies, align attribution windows, reconcile UTMs. 3. **Guardrail Checks** – compare to CAC, CPL, payback, or custom thresholds. 4. **Optimization Signals** – flag channels/assets needing creative refresh or budget shift. 5. **Packaging & Alerts** – publish dashboard/memo and optional Slack digest for owners.
Outputs
- Channel pacing dashboard with KPIs vs targets.
- Alert summary for guardrail breaches + recommended actions.
- Reallocation recommendations with projected impact.
Agent/Skill Invocations
- `channel-performance-analyst` – leads pacing diagnostics.
- `marketing-intelligence-lead` – confirms priorities + narratives.
- `channel-pacing-guardrails` skill – enforces budget/efficiency thresholds.
- `roi-benchmark-library` skill – supplies benchmarks for comparison.
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Read more
name: monitor-channel-pacing description: Tracks spend, performance, and guardrails across paid and owned channels. usage: /marketing-analytics:monitor-channel-pacing --window month --channels paid_search,linkedin,display --alerts true
Command: monitor-channel-pacing
Inputs
- **window** – day | week | month | quarter | campaign.
- **channels** – comma-separated list (paid_search, paid_social, display, events, content, email).
- **budget** – optional target spend to compare pacing against.
- **alerts** – true/false to include guardrail breach alerts.
- **format** – dashboard | memo | slack.
Workflow
1. **Spend & Performance Sync** – pull channel spend, impressions, clicks, CPL, pipeline, revenue. 2. **Normalization** – convert currencies, align attribution windows, reconcile UTMs. 3. **Guardrail Checks** – compare to CAC, CPL, payback, or custom thresholds. 4. **Optimization Signals** – flag channels/assets needing creative refresh or budget shift. 5. **Packaging & Alerts** – publish dashboard/memo and optional Slack digest for owners.
Outputs
- Channel pacing dashboard with KPIs vs targets.
- Alert summary for guardrail breaches + recommended actions.
- Reallocation recommendations with projected impact.
Agent/Skill Invocations
- `channel-performance-analyst` – leads pacing diagnostics.
- `marketing-intelligence-lead` – confirms priorities + narratives.
- `channel-pacing-guardrails` skill – enforces budget/efficiency thresholds.
- `roi-benchmark-library` skill – supplies benchmarks for comparison.
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