/produce-assets

Generates social-first asset briefs and copy variations for a given campaign or content pillar.

gtmagents@gtmagents

GitHub

From plugin

gtm-agents

368199 skills200 agents199 commands

Install

$ npx -y skills add gtmagents/gtm-agents --agent claude-code

How it fires

How this command gets triggered: by you, by Claude, or both.

Fires itselfClaude auto-loads it when your prompt matches the work.
You can call itInvoke it directly when you want it.
Slash command/produce-assets

Context preview

What this command does when you run it.

Generates social-first asset briefs and copy variations for a given campaign or content pillar.

Command definition

produce-assets.md

name: produce-assets
description: Generates social-first asset briefs and copy variations for a given campaign or content pillar.
usage: /social-media:produce-assets --campaign "AI launch" --platforms "LinkedIn,TikTok" --variants 3

Command: produce-assets

Inputs

**campaign** – name or description of the initiative.
**platforms** – comma-separated list (e.g., LinkedIn, X, TikTok, Instagram).
**variants** – number of creative variations per platform.
**assets_available** – optional list of existing raw assets (video, blog, research) to reference.

Workflow

1. **Signal Review** – pull hooks, proof points, and CTAs from the campaign brief or assets. 2. **Platform Mapping** – tailor narrative approach, tone, and format to each platform’s norms. 3. **Creative Specs** – outline duration, dimensions, editing cues, overlays, captions, hashtags, tracking links. 4. **Variant Generation** – produce requested number of copy/visual options (A/B/C) per platform. 5. **QA** – ensure accessibility (alt text, subtitles), compliance, and brand voice alignment.