/voice-of-customer
Use to design, run, and synthesize customer feedback programs tied to
$ npx -y skills add gtmagents/gtm-agents --skill voice-of-customer --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/voice-of-customer
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use to design, run, and synthesize customer feedback programs tied to
SKILL.md
voice-of-customer.SKILL.mdname: voice-of-customer description: Use to design, run, and synthesize customer feedback programs tied to journey stages.
Voice of Customer System Skill
When to Use
- Planning journey discovery projects or validating hypotheses.
- Building continuous feedback loops (surveys, interviews, community, support mining).
- Translating VOC findings into prioritized journey actions.
Framework
1. **Program Design** – define objectives, personas, touchpoints, sample size, and incentives. 2. **Channel Mix** – select qualitative (interviews, live sessions) and quantitative (NPS, CES, product usage) data sources per stage. 3. **Signal Processing** – tag insights by emotion, friction type, segment, and impact. 4. **Insight Packaging** – create artifacts (quote boards, heatmaps, KPI overlays) mapped to journey maps. 5. **Action Loop** – pair each insight with a recommended experiment, owner, and expected metric lift.
Templates
- VOC research brief (question, method, sample, timeline, owner).
- Insight tagging spreadsheet with stage/persona labels.
- Signal-to-action tracker (insight → priority → owner → status).
Tips
- Rotate participants quarterly to avoid bias; maintain consent logs.
- Combine VOC with telemetry to validate scale of issues.
- Share short audio/video snippets to humanize data for stakeholders.
---
Free AI automation for sales, marketing, and growth teams. No coding required.
Other skills on gtm-agents.
- /account-tiering
Use when defining ABM tiers, scoring logic, and coverage rules.
Open skill - /personalization
Use when crafting tiered ABM messaging, offers, and creative variants.
Open skill - /signal-intel
Use when consolidating intent, product usage, and third-party signals
Open skill - /account-health-framework
Use to score accounts, flag risks, and standardize remediation triggers.
Open skill - /exec-briefing
Use to craft concise executive updates, agendas, and follow-up logs for
Open skill - /expansion-playbook
Use to package upsell, cross-sell, and advocacy motions tied to customer
Open skill