/launch-retention-program

name: launch-retention-program
description: Builds lifecycle journeys, loyalty mechanics, and measurement plan to improve repeat purchase and LTV.
usage: /e-commerce:launch-retention-program --segment lapsing --channels email,sms --objective repeat_rate --window 60d

Command: launch-retention-program

Inputs

• **segment** – lifecycle cohort (new, active, lapsing, churned, vip, subscription).
• **channels** – comma-separated list (email, sms, push, in-app, direct-mail).
• **objective** – metric to improve (repeat_rate, ltv, subscription_save, loyalty_engagement).
• **window** – timeframe for program rollout (30d, 60d, quarter).
• **offers** – optional CSV/JSON of promo constraints or loyalty incentives.

Workflow

1. **Segment Analysis** – review purchase history, product affinity, and channel performance for the segment. 2. **Journey Design** – map messaging arcs, offers, and triggers across the selected channels. 3. **Enablement Pack** – produce creative briefs, personalization tokens, and QA requirements. 4. **Measurement Setup** – define KPIs, dashboards, and test/holdout structure. 5. **Action Tracker** – assign owners, deadlines, and follow-up cadence for launch + iteration.

Outputs

• Lifecycle journey blueprint (touchpoints, triggers, offers, assets).
• KPI + experiment plan with dashboards/queries to monitor results.
• Execution checklist with QA steps, segmentation logic, and escalation paths.

Agent/Skill Invocations

• `lifecycle-retention-architect` – architects journeys + measurement.
• `growth-merchandising-director` – aligns offers + inventory constraints.
• `retention-ltv-playbook` skill – enforces lifecycle structure + offer guidance.
• `conversion-diagnostic-kit` skill – validates funnel health before/after launch.

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