/analyze-social

name: analyze-social
description: Reviews social calendar performance, pacing, and optimization opportunities.
usage: /social-scheduler-orchestration:analyze-social --window 14d --detail full --dimensions "channel,pillar"

Command: analyze-social

Inputs

• **window** – time horizon (7d, 14d, 30d) for data pull.
• **detail** – summary | full output detail level.
• **dimensions** – optional breakdowns (channel, pillar, region, format).
• **calendar** – optional calendar ID for scoped analysis.
• **alert_threshold** – optional KPI target to trigger escalation items.

Workflow

1. **Data Refresh** – pull metrics from social tools, data warehouse, and web analytics with latest UTMs. 2. **Performance Breakdown** – evaluate KPIs by channel, pillar, creative format, region, and partner contributions. 3. **Pacing & Health** – inspect schedule coverage, backlog, frequency vs guardrails, and approval bottlenecks. 4. **Optimization Insights** – recommend timing shifts, asset swaps, amplification, or experiments. 5. **Action Packaging** – compile summary deck + backlog tickets for program manager + asset owners.

Outputs

• Performance dashboard snapshot and CSV extracts by dimension.
• Alert list with root-cause notes and playbook recommendations.
• Experiment backlog updates or proposals.

Agent/Skill Invocations

• `social-analytics-partner` – leads analysis and insight generation.
• `performance-metrics` skill – enforces KPI standards and alerting thresholds.
• `social-program-manager` – receives action plan and coordinates stakeholders.

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