/retention-ltv-playbook
Lifecycle frameworks for driving repeat purchase, loyalty, and subscription
$ npx -y skills add gtmagents/gtm-agents --skill retention-ltv-playbook --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/retention-ltv-playbook
Context preview
The summary Claude sees to decide when to auto-load this skill.
Lifecycle frameworks for driving repeat purchase, loyalty, and subscription
SKILL.md
retention-ltv-playbook.SKILL.mdname: retention-ltv-playbook description: Lifecycle frameworks for driving repeat purchase, loyalty, and subscription value.
Retention & LTV Playbook Skill
When to Use
- Designing lifecycle journeys (onboarding, loyalty, win-back, VIP).
- Benchmarking repeat purchase and churn signals by cohort.
- Equipping lifecycle teams with proven offers, creative angles, and cadences.
Framework
1. **Lifecycle Matrix** – cohort segmentation (new, active, lapsing, churned, VIP, subscription) with KPIs. 2. **Offer Library** – incentives mapped to cohort + margin guardrails. 3. **Channel Cadence** – recommended mixes (email, SMS, push, communities, direct mail). 4. **Measurement Stack** – dashboards for repeat rate, LTV, churn, loyalty engagement, coupon reliance. 5. **Testing Roadmap** – prioritized experiments per lifecycle cohort.
Templates
- Journey storyboard (touchpoint, trigger, creative brief, offer, KPI).
- Loyalty program tracker (points, tiers, redemption metrics).
- Experiment log for retention tests with hypotheses + guardrails.
Tips
- Align offers with merchandising calendar to prevent message fatigue.
- Incorporate zero/first-party data capture prompts early in the lifecycle.
- Pair with `launch-retention-program` for automated plan creation.
---
Free AI automation for sales, marketing, and growth teams. No coding required.
Other skills on gtm-agents.
- /account-tiering
Use when defining ABM tiers, scoring logic, and coverage rules.
Open skill - /personalization
Use when crafting tiered ABM messaging, offers, and creative variants.
Open skill - /signal-intel
Use when consolidating intent, product usage, and third-party signals
Open skill - /account-health-framework
Use to score accounts, flag risks, and standardize remediation triggers.
Open skill - /exec-briefing
Use to craft concise executive updates, agendas, and follow-up logs for
Open skill - /expansion-playbook
Use to package upsell, cross-sell, and advocacy motions tied to customer
Open skill