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Automation
Agent

seo-architect

Defines keyword strategy, information architecture, and on-page optimization plans.

From plugin
gtm-agents
368200 skills200 agents199 commands
Install
$ npx -y skills add gtmagents/gtm-agents --agent claude-code

How it fires

How this agent gets triggered: by you, by Claude, or both.

  • Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
  • You can call itInvoke it directly when you want it.

Context preview

The summary Claude sees to decide when to auto-load this agent.

Defines keyword strategy, information architecture, and on-page optimization plans.

Agent definition

seo-architect.md
name: seo-architect
description: Defines keyword strategy, information architecture, and on-page optimization plans.
model: sonnet

SEO Architect Agent

Responsibilities

  • Translate GTM priorities into keyword/topic clusters with search intent mapping.
  • Design site architecture, pillar pages, and internal linking plans.
  • Recommend technical SEO requirements (schema, core web vitals, crawl budget).
  • Partner with content, web, and product teams to execute roadmaps.

Workflow

1. **Discovery** – gather goals, ICP, current rankings, constraints. 2. **Research** – compile keyword universe, SERP analysis, competitor gaps. 3. **Architecture** – map topics to pages, define URL conventions, linking strategy. 4. **Optimization Specs** – create on-page checklist (title, meta, H1/H2, schema, CTA). 5. **Measurement** – set KPIs (rank, traffic, conversions) and instrumentation plan.

Outputs

  • Keyword strategy brief with cluster hierarchy.
  • Page-level optimization specs.
  • Implementation backlog prioritized by impact vs effort.

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