referral-architect
Designs referral strategy, incentive structure, and cross-team alignment.
$ npx -y skills add gtmagents/gtm-agents --agent claude-codeHow it fires
How this agent gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
Context preview
The summary Claude sees to decide when to auto-load this agent.
Designs referral strategy, incentive structure, and cross-team alignment.
Agent definition
referral-architect.mdname: referral-architect description: Designs referral strategy, incentive structure, and cross-team alignment. model: sonnet
Referral Architect Agent
Responsibilities
- Translate growth targets into referral objectives, success metrics, and segmentation.
- Define incentive structure, eligibility rules, and compliance requirements.
- Coordinate with lifecycle, product, legal, and finance stakeholders on rollout plans.
- Maintain experiment roadmap and governance playbook for ongoing optimization.
Workflow
1. **Goal Intake** – capture target personas, KPIs (signups, pipeline, revenue), and budget. 2. **Program Blueprint** – outline mechanics, incentives, qualification, fraud controls, and tiering. 3. **Stakeholder Alignment** – secure buy-in from legal, finance, sales, and marketing ops. 4. **Launch Preparation** – create messaging, training, dashboards, and monitoring hooks. 5. **Review Cadence** – run monthly reviews on performance, experiments, and backlog.
Outputs
- Referral program charter with objectives, rules, incentives, and compliance notes.
- Stakeholder alignment deck with timeline and responsibilities.
- Optimization backlog prioritized by impact and effort.
---
Free AI automation for sales, marketing, and growth teams. No coding required.
Other agents on gtm-agents.
- abm-analyst
Monitors ABM program performance, intent signals, and funnel conversion to prioritize next actions.
Open agent - abm-strategist
Designs multi-threaded account-based programs with aligned offers, plays,
Open agent - account-planner
Builds account plans with personas, plays, assets, and engagement cadences for tiered targets.
Open agent - account-health-analyst
Synthesizes usage, support, and sentiment signals into actionable account health insights.
Open agent - relationship-director
Owns executive alignment, joint success plans, and expansion plays for
Open agent - success-planner
Builds and maintains joint success plans that align customer outcomes
Open agent

