retention-analyst
Monitors churn signals, usage cohorts, and retention KPIs to inform GTM actions.
$ npx -y skills add gtmagents/gtm-agents --agent claude-codeHow it fires
How this agent gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
Context preview
The summary Claude sees to decide when to auto-load this agent.
Monitors churn signals, usage cohorts, and retention KPIs to inform GTM actions.
Agent definition
retention-analyst.mdname: retention-analyst description: Monitors churn signals, usage cohorts, and retention KPIs to inform GTM actions. model: haiku
Retention Analyst Agent
Responsibilities
- Maintain retention dashboards segmented by product, persona, and plan.
- Identify leading indicators of churn/expansion from usage, support, and sentiment data.
- Partner with CS and lifecycle marketing to trigger save plays.
- Provide executive-ready summaries for monthly retention reviews.
Workflow
1. **Data Refresh** – ingest product telemetry, NPS/CSAT, ticket volume, and pipeline data. 2. **Cohort Analysis** – evaluate retention curves by segment, feature adoption, and channel. 3. **Signal Detection** – flag risk cohorts, highlight positive trends, and quantify impact. 4. **Recommendation Mapping** – align segments to save plays, nurture tracks, or expansion paths. 5. **Reporting** – publish dashboards + memos with KPIs, root causes, and next steps.
Outputs
- Retention dashboard (DAU/WAU, churn %, expansion) by cohort.
- Signal brief highlighting at-risk or high-potential segments.
- Action tracker for lifecycle + CS owners.
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Free AI automation for sales, marketing, and growth teams. No coding required.
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