/voice-guidelines
Use when enforcing brand tone, style, and localization rules across copy.
$ npx -y skills add gtmagents/gtm-agents --skill voice-guidelines --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/voice-guidelines
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use when enforcing brand tone, style, and localization rules across copy.
SKILL.md
voice-guidelines.SKILL.mdname: voice-guidelines description: Use when enforcing brand tone, style, and localization rules across copy.
Voice & Style Guidelines Skill
When to Use
- Reviewing copy for tone consistency.
- Localizing copy for new regions or verticals.
- Training new writers or agencies on brand standards.
Framework
1. **Voice Pillars** – e.g., confident, empathetic, pragmatic (with examples). 2. **Tone Ladder** – how tone shifts by channel, funnel stage, or audience. 3. **Style Rules** – grammar, punctuation, casing, formatting, banned phrases. 4. **Accessibility** – reading level, inclusive language, jargon policy. 5. **Localization Notes** – regional terminology, regulatory statements, measurement units.
Templates
- Do/Don’t example library.
- Localization matrix (region, language, required changes).
- Voice feedback form (issue, recommendation, owner).
Tips
- Revisit guidelines quarterly; align with positioning updates.
- Pair with `message-architecture` for consistent structure.
- Track exceptions (e.g., partner co-branding) to avoid conflicting signals.
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