/conversion-diagnostic-kit

Structured approach for investigating funnel issues across e-commerce

gtmagents@gtmagents

GitHub

From plugin

gtm-agents

368200 skills200 agents199 commands

Install

$ npx -y skills add gtmagents/gtm-agents --skill conversion-diagnostic-kit --agent claude-code

How it fires

How this skill gets triggered: by you, by Claude, or both.

Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.
You can call itInvoke it directly when you want it.
Slash command/conversion-diagnostic-kit

Context preview

The summary Claude sees to decide when to auto-load this skill.

Structured approach for investigating funnel issues across e-commerce

SKILL.md

conversion-diagnostic-kit.SKILL.md

name: conversion-diagnostic-kit
description: Structured approach for investigating funnel issues across e-commerce
  experiences.

Conversion Diagnostic Kit Skill

When to Use

Sudden drops in conversion, AOV, or checkout completion.
Preparing experiment backlogs tied to funnel pain points.
Aligning engineering, UX, and marketing on remediation priorities.

Framework

1. **Signal Stack** – analytics, heatmaps, session replay, VOC, performance metrics. 2. **Segmentation Grid** – device, channel, geography, campaign, customer type. 3. **Issue Taxonomy** – UX friction, merchandising mismatch, technical/performance, policy/payment. 4. **Prioritization Model** – score by impact, confidence, effort, and guardrail risk. 5. **Action Tracker** – link issues to owners, experiments, or engineering tickets.