/activate-program
Converts advocacy candidates into live programs with approvals, incentives, and scheduling.
$ npx -y skills add gtmagents/gtm-agents --agent claude-codeHow it fires
How this command gets triggered: by you, by Claude, or both.
- Fires itselfClaude auto-loads it when your prompt matches the work.
- You can call itInvoke it directly when you want it.
- Slash command
/activate-program
Context preview
What this command does when you run it.
Converts advocacy candidates into live programs with approvals, incentives, and scheduling.
Command definition
activate-program.mdname: activate-program
description: Converts advocacy candidates into live programs with approvals, incentives, and scheduling.
usage: /customer-advocacy-orchestration:activate-program --program "Q1 Reference Sprint" --type references --timeline 45d
Command: activate-program
Inputs
- **program** – name or identifier for the advocacy initiative.
- **type** – program category (references, case-study, council, community spotlight).
- **timeline** – duration or due date for activation.
- **owners** – optional comma-separated team owners.
- **incentives** – optional description of rewards/benefits to manage.
Workflow
1. **Brief Assembly** – pull candidate roster, goals, and compliance requirements. 2. **Outreach Planner** – assign owners, craft outreach scripts, and log CRM tasks for each advocate. 3. **Consent & Legal** – trigger approvals, NDAs, release forms, and references to brand/legal guidelines. 4. **Enablement Package** – generate briefing docs, talking points, and content requirements. 5. **Tracking & Handoff** – update advocacy dashboards, tag opportunities, and notify downstream teams (sales, PMM).
Outputs
- Program activation checklist with task owners and due dates.
- Outreach tracker (advocate, status, next action, incentive).
- Compliance packet with signed releases and approvals.
Agent/Skill Invocations
- `reference-manager` – manages scheduling and fulfillment.
- `advocacy-strategist` – ensures overall roadmap alignment.
- `reference-ops` skill – enforces data/logging standards.
- `advocate-sourcing` skill – updates candidate status post outreach.
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Read more
name: activate-program description: Converts advocacy candidates into live programs with approvals, incentives, and scheduling. usage: /customer-advocacy-orchestration:activate-program --program "Q1 Reference Sprint" --type references --timeline 45d
Command: activate-program
Inputs
- **program** – name or identifier for the advocacy initiative.
- **type** – program category (references, case-study, council, community spotlight).
- **timeline** – duration or due date for activation.
- **owners** – optional comma-separated team owners.
- **incentives** – optional description of rewards/benefits to manage.
Workflow
1. **Brief Assembly** – pull candidate roster, goals, and compliance requirements. 2. **Outreach Planner** – assign owners, craft outreach scripts, and log CRM tasks for each advocate. 3. **Consent & Legal** – trigger approvals, NDAs, release forms, and references to brand/legal guidelines. 4. **Enablement Package** – generate briefing docs, talking points, and content requirements. 5. **Tracking & Handoff** – update advocacy dashboards, tag opportunities, and notify downstream teams (sales, PMM).
Outputs
- Program activation checklist with task owners and due dates.
- Outreach tracker (advocate, status, next action, incentive).
- Compliance packet with signed releases and approvals.
Agent/Skill Invocations
- `reference-manager` – manages scheduling and fulfillment.
- `advocacy-strategist` – ensures overall roadmap alignment.
- `reference-ops` skill – enforces data/logging standards.
- `advocate-sourcing` skill – updates candidate status post outreach.
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Open command - /plan-plays
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Open command - /plan-qbr
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Open command - /run-account-review
Produces a structured account review packet with health signals, risks, and expansion plays.
Open command

