/expansion-plays
Use when planning adoption-to-expansion motions and cross-sell/upsell
$ npx -y skills add gtmagents/gtm-agents --skill expansion-plays --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/expansion-plays
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use when planning adoption-to-expansion motions and cross-sell/upsell
SKILL.md
expansion-plays.SKILL.mdname: expansion-plays description: Use when planning adoption-to-expansion motions and cross-sell/upsell campaigns.
Expansion Playbooks Skill
When to Use
- Identifying accounts ready for cross-sell or upsell.
- Designing lifecycle campaigns that move customers from adoption to value realization and expansion.
- Partnering with sales/CS to run QBRs, roadmap reviews, or packaging changes.
Framework
1. **Signal Stack** – product usage milestone, success plan completion, idle licenses, executive sponsor engagement. 2. **Play Types** – roadmap preview, ROI workshop, packaged add-on offer, multi-product bundle, success story swap. 3. **Offer Crafting** – align incentive (discount, pilot, service credits) with customer value narrative. 4. **Execution Channels** – CS outreach, lifecycle nurture, webinars, executive programs. 5. **Measurement** – expansion pipeline, attach rates, ARR per account, payback.
Templates
- Expansion readiness checklist.
- QBR/EOQ review deck outline.
- Offer matrix (persona x trigger x CTA).
Tips
- Keep CS + sales alignment tight on ownership and comp.
- Document experiments (pricing, packaging) and share learning loops with product.
- Pair with `customer-insights` to validate readiness signals before outreach.
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Open skill - /personalization
Use when crafting tiered ABM messaging, offers, and creative variants.
Open skill - /signal-intel
Use when consolidating intent, product usage, and third-party signals
Open skill - /account-health-framework
Use to score accounts, flag risks, and standardize remediation triggers.
Open skill - /exec-briefing
Use to craft concise executive updates, agendas, and follow-up logs for
Open skill - /expansion-playbook
Use to package upsell, cross-sell, and advocacy motions tied to customer
Open skill