/optimize-deliverability

name: optimize-deliverability
description: Diagnoses email deliverability issues and produces remediation steps.
usage: /email-marketing:optimize-deliverability --issue spam-folder --domain example.com

Command: optimize-deliverability

Inputs

• **issue** – primary symptom (spam-folder, bounce-spike, low-open, blacklist, reputation-drop).
• **domain** – sending domain or subdomain experiencing issues.
• **volume_change** – optional volume delta % to assess sudden scaling.
• **ip_pool** – optional dedicated/shared IP identifier.

Workflow

1. **Signal Intake** – gather metrics (opens, clicks, spam, bounces, blocklist hits, complaint rate). 2. **Infrastructure Review** – authenticate SPF/DKIM/DMARC/BIMI status, TLS, reverse DNS, feedback loops. 3. **Reputation Analysis** – evaluate Postmaster, SNDS, Talos, Barracuda, Spamhaus signals. 4. **Audience Health** – inspect segmentation, engagement tiers, inactivity policies, data collection sources. 5. **Content Audit** – scan for spam triggers, code issues, heavy imagery, link redirection. 6. **Remediation Plan** – propose warmup ramps, segmentation filters, copy tweaks, infrastructure fixes.

Outputs

• Deliverability diagnostic report (tables for reputation, infrastructure, audience, content).
• Action plan prioritized by impact vs effort.
• Monitoring checklist with KPIs and time horizons.

Agent/Skill Invocations

• `deliverability-analyst` – leads investigation and remediation plan.
• `deliverability` skill – references playbooks for IP warmups, segmentation adjustments, authentication.

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