/build-playbook

name: build-playbook
description: Produces a complete sales playbook with messaging, assets, and success metrics for a given motion.
usage: /sales-enablement:build-playbook --motion "Product Launch" --audience "AEs" --stage "Discovery"

Command: build-playbook

Inputs

• **motion** – name of the sales motion (e.g., "Product Launch", "Competitive Takeout").
• **audience** – target role(s) (AEs, SDRs, CSMs, partners).
• **stage** – funnel stage focus (prospect, discovery, demo, negotiation, expansion).
• **assets** – optional list of required asset types (deck, talk-track, ROI tool, email sequence).
• **metrics** – optional KPIs to emphasize.

Workflow

1. **Brief Assembly** – collect motion context, target persona, differentiators, and proof points. 2. **Messaging Framework** – craft value prop, key questions, objection handling, and success stories. 3. **Asset Production** – outline decks, scripts, templates, and enablement worksheets. 4. **Activation Plan** – define rollout channel (LMS, live workshop), owners, and timeline. 5. **Measurement** – propose KPIs, instrumentation, and review cadence.

Outputs

• Playbook overview (motion, objectives, persona, key messages).
• Asset checklist with links/placeholders for content-architect to populate.
• Enablement rollout + measurement plan.

Agent/Skill Invocations

• `enablement-strategist` – sets objectives + measurement.
• `content-architect` – manages asset templates + metadata.
• `field-coach` – adds reinforcement + certification plan.
• `messaging-framework` skill – provides storytelling structure.
• `battlecard-system` skill – ensures competitive insights are embedded.

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