/build-keyword-strategy

name: build-keyword-strategy
description: Generates intent-based keyword clusters and prioritization for SEO roadmaps.
usage: /seo:build-keyword-strategy --topic "revops automation" --locale en-US --tier 3

Command: build-keyword-strategy

Inputs

• **topic** – seed topic, product, or persona focus.
• **locale** – market/language (default en-US).
• **tier** – optional priority (1 = must-win, 3 = explore).
• **competitors** – optional competitor domains for SERP gap analysis.

Workflow

1. **Seed Expansion** – build keyword universe via semantic expansion + intent variants. 2. **Classification** – bucket by funnel stage, search intent, and pillar vs cluster. 3. **Scoring** – attach volume, difficulty, SERP features, click potential. 4. **Gap Analysis** – compare against existing URLs + competitor coverage. 5. **Roadmap** – prioritize clusters with recommended owners, assets, and deadlines.

Outputs

• Keyword cluster table (term, intent, volume, KD, current URL, opportunity).
• Pillar/cluster mapping visual (mermaid or table).
• Action plan with sprint-ready tasks.

Agent/Skill Invocations

• `seo-architect` – oversees strategy and architecture.
• `keyword-research` skill – supplies research frameworks and quality gates.
• `technical-seo-lead` – validates feasibility for new pillar structures.

---