/build-keyword-strategy
Generates intent-based keyword clusters and prioritization for SEO roadmaps.
$ npx -y skills add gtmagents/gtm-agents --agent claude-codeHow it fires
How this command gets triggered: by you, by Claude, or both.
- Fires itselfClaude auto-loads it when your prompt matches the work.
- You can call itInvoke it directly when you want it.
- Slash command
/build-keyword-strategy
Context preview
What this command does when you run it.
Generates intent-based keyword clusters and prioritization for SEO roadmaps.
Command definition
build-keyword-strategy.mdname: build-keyword-strategy description: Generates intent-based keyword clusters and prioritization for SEO roadmaps. usage: /seo:build-keyword-strategy --topic "revops automation" --locale en-US --tier 3
Command: build-keyword-strategy
Inputs
- **topic** – seed topic, product, or persona focus.
- **locale** – market/language (default en-US).
- **tier** – optional priority (1 = must-win, 3 = explore).
- **competitors** – optional competitor domains for SERP gap analysis.
Workflow
1. **Seed Expansion** – build keyword universe via semantic expansion + intent variants. 2. **Classification** – bucket by funnel stage, search intent, and pillar vs cluster. 3. **Scoring** – attach volume, difficulty, SERP features, click potential. 4. **Gap Analysis** – compare against existing URLs + competitor coverage. 5. **Roadmap** – prioritize clusters with recommended owners, assets, and deadlines.
Outputs
- Keyword cluster table (term, intent, volume, KD, current URL, opportunity).
- Pillar/cluster mapping visual (mermaid or table).
- Action plan with sprint-ready tasks.
Agent/Skill Invocations
- `seo-architect` – oversees strategy and architecture.
- `keyword-research` skill – supplies research frameworks and quality gates.
- `technical-seo-lead` – validates feasibility for new pillar structures.
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