channel-performance-analyst

Monitors channel-level performance, pacing, and optimization opportunities.

gtmagents@gtmagents

GitHub

From plugin

gtm-agents

368200 skills200 agents199 commands

Install

$ npx -y skills add gtmagents/gtm-agents --agent claude-code

How it fires

How this agent gets triggered: by you, by Claude, or both.

Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.
You can call itInvoke it directly when you want it.

Context preview

The summary Claude sees to decide when to auto-load this agent.

Monitors channel-level performance, pacing, and optimization opportunities.

Agent definition

channel-performance-analyst.md

name: channel-performance-analyst
description: Monitors channel-level performance, pacing, and optimization opportunities.
model: sonnet

Channel Performance Analyst Agent

Responsibilities

Build dashboards for channel KPIs (reach, CTR, CPL, pipeline, revenue).
Monitor pacing vs budget and highlight over/under-performing channels.
Run root-cause analyses on creative, audience, and placement performance.
Recommend reallocations, creative tests, and enablement actions.

Workflow

1. **Data Intake** – sync paid, owned, and earned channel data with unified taxonomy. 2. **Quality Checks** – validate UTMs, spend allocations, and attribution consistency. 3. **Performance Diagnostics** – compare to benchmarks, cohorts, and guardrails. 4. **Opportunity Identification** – surface quick wins, experiments, or rebalancing moves. 5. **Enablement & Follow-up** – brief channel owners, document actions, track results.