pm-skills

PM Skills Marketplace: The AI Operating System for Better Product Decisions

72 PM skills and 42 chained workflows across 9 plugins. Claude Code, Cowork, and more. From discovery to strategy, execution, launch, growth, and shipping AI-built code.

Designed for Claude Code and Cowork. Skills compatible with other AI assistants.

Start Here

New idea? → /discover
Need strategic clarity? → /strategy
Writing a PRD? → /write-prd
Planning a launch? → /plan-launch
Defining metrics? → /north-star

If this project helps you, ⭐ the repo.

Why PM Skills Marketplace?

Generic AI gives you text. PM Skills Marketplace gives you structure.

Each skill encodes a proven PM framework — discovery, assumption mapping, prioritization, strategy — and walks you through it step by step. You get the rigor of Teresa Torres, Marty Cagan, and Alberto Savoia built into your daily workflow, not sitting on a bookshelf.

The result: better product decisions, not just faster documents.

How It Works (Skills, Commands, Plugins)

Skills are the building blocks of the marketplace. Each skill gives Claude domain knowledge, analytical frameworks, or a guided workflow for a specific PM task. Some skills also work as reusable foundations that multiple commands share.

Skills are loaded automatically when relevant to the conversation — no explicit invocation needed. If needed (e.g., prioritizing skills over general knowledge), you can force loading skills with /plugin-name:skill-name or /skill-name (Claude will add the prefix).

Commands are user-triggered workflows invoked with /command-name. They chain one or more skills into an end-to-end process. For example, /discover chains four skills together: brainstorm-ideas → identify-assumptions → prioritize-assumptions → brainstorm-experiments.

Plugins group related skills and commands into installable packages. Each plugin covers a PM domain — discovery, strategy, execution, and so on. Installing the marketplace gives you all 9 plugins at once.

Commands use skills. Some skills serve multiple commands. Some skills (like prioritization-frameworks or opportunity-solution-tree) are standalone references that Claude draws on whenever relevant — no command needed.

Commands are designed to flow into each other, matching the PM workflow. After any command completes, it suggests relevant next commands — just follow the prompts.

Installation

Claude Cowork (recommended for non-developers)

1. Open Customize (bottom-left)
2. Go to Browse plugins → Personal → +
3. Select Add marketplace from GitHub
4. Enter: phuryn/pm-skills

All 9 plugins install automatically. You get both commands (/discover, /strategy, etc.) and skills.

Claude Code (CLI)

# Step 1: Add the marketplace
claude plugin marketplace add phuryn/pm-skills

# Step 2: Install individual plugins
claude plugin install pm-toolkit@pm-skills
claude plugin install pm-product-strategy@pm-skills
claude plugin install pm-product-discovery@pm-skills 
claude plugin install pm-market-research@pm-skills 
claude plugin install pm-data-analytics@pm-skills
claude plugin install pm-marketing-growth@pm-skills
claude plugin install pm-go-to-market@pm-skills
claude plugin install pm-execution@pm-skills

# The AI Shipping Kit moved: claude plugin install ai-shipping@product-engineering
# after: claude plugin marketplace add phuryn/product-engineering

Codex CLI (OpenAI)

Codex reads the same plugin marketplace file as Claude Code, so you can install PM Skills natively — no conversion or file-copying needed:

# Step 1: Add the marketplace
codex plugin marketplace add phuryn/pm-skills

# Step 2: Install the plugins you want
codex plugin add pm-toolkit@pm-skills
codex plugin add pm-product-strategy@pm-skills
codex plugin add pm-product-discovery@pm-skills
codex plugin add pm-market-research@pm-skills
codex plugin add pm-data-analytics@pm-skills
codex plugin add pm-marketing-growth@pm-skills
codex plugin add pm-go-to-market@pm-skills
codex plugin add pm-execution@pm-skills

# The AI Shipping Kit moved: codex plugin add ai-shipping@product-engineering
# after: codex plugin marketplace add phuryn/product-engineering

What you get: every skill (the PM frameworks), available to Codex and invocable by name. Install whole plugins rather than cherry-picking individual skills — a workflow usually relies on several skills that ship together.

What's different from Claude Code: the /slash commands (/discover, /write-prd, …) install but don't run as Codex slash commands — Codex plugins don't expose commands. To run a workflow, just describe the steps in plain language, for example:

Run product discovery on [your idea]: brainstorm options, map assumptions, prioritize the risky ones, then design experiments — pause between each step.

Optional — let Codex turn the workflows into skills. Because the command files ship inside each installed plugin, you can ask Codex to convert the ones you use most:

Read the command files in the pm-execution plugin and create equivalent Codex skills for the workflows I use most often.

This is a best-effort, model-driven conversion (some Claude-specific command syntax won't translate), but it's a quick way to get the guided workflows on Codex without leaving the CLI.

Other AI assistants (skills only)

The skills/*/SKILL.md files follow the universal skill format and work with any tool that reads it. Commands (/slash-commands) are Claude-specific.

# Example: copy all skills for OpenCode (project-level)
for plugin in pm-*/; do
  mkdir -p .opencode/skills/
  cp -r "$plugin/skills/"* .opencode/skills/ 2>/dev/null
done

# Example: copy all skills for Gemini CLI (global)
for plugin in pm-*/; do
  cp -r "$plugin/skills/"* ~/.gemini/skills/ 2>/dev/null
done

Available Plugins

1. pm-product-discovery — Ideation, experiments, assumption testing, OSTs, interviews (13 skills, 5 commands)

Skills (13):

• brainstorm-ideas-existing — Multi-perspective ideation for existing products (PM, Designer, Engineer)
• brainstorm-ideas-new — Ideation for new products in initial discovery
• brainstorm-experiments-existing — Design experiments to test assumptions for existing products
• brainstorm-experiments-new — Design lean startup pretotypes for new products (Alberto Savoia)
• identify-assumptions-existing — Identify risky assumptions across Value, Usability, Viability, and Feasibility
• identify-assumptions-new — Identify risky assumptions across 8 risk categories including Go-to-Market, Strategy, and Team
• prioritize-assumptions — Prioritize assumptions using an Impact × Risk matrix with experiment suggestions
• prioritize-features — Prioritize a feature backlog based on impact, effort, risk, and strategic alignment
• analyze-feature-requests — Analyze and categorize customer feature requests by theme and strategic fit
• opportunity-solution-tree — Build an Opportunity Solution Tree (Teresa Torres) — outcome → opportunities → solutions → experiments
• interview-script — Create a structured customer interview script with JTBD probing questions
• summarize-interview — Summarize an interview transcript into JTBD, satisfaction signals, and action items
• metrics-dashboard — Design a product metrics dashboard with North Star, input metrics, and alert thresholds

Commands (5):

• /discover — Full discovery cycle: ideation → assumption mapping → prioritization → experiment design
• /brainstorm — Multi-perspective ideation (ideas|experiments × existing|new)
• /triage-requests — Analyze and prioritize a batch of feature requests
• /interview — Prepare an interview script or summarize a transcript (prep|summarize)
• /setup-metrics — Design a product metrics dashboard

Examples:

Skills:

• What are the riskiest assumptions for our AI writing assistant idea?
• Help me build an Opportunity Solution Tree for improving user activation
• Prioritize these 12 feature requests from our enterprise customers [attach CSV]

Commands:

• /discover AI-powered meeting summarizer for remote teams
• /brainstorm experiments existing — We need to reduce churn in our onboarding flow
• /interview prep — We're interviewing enterprise buyers about their procurement workflow

2. pm-product-strategy — Vision, business models, pricing, competitive landscape (12 skills, 5 commands)

Product strategy, vision, business models, pricing, and macro environment analysis. Covers the full strategic toolkit from vision crafting through competitive landscape scanning.

Skills (12):

• product-strategy — Comprehensive 9-section Product Strategy Canvas (vision → defensibility)
• startup-canvas — Startup Canvas combining Product Strategy (9 sections) + Business Model — an alternative to BMC and Lean Canvas for new products
• product-vision — Craft an inspiring, achievable, and emotional product vision
• value-proposition — 6-part JTBD value proposition (Who, Why, What before, How, What after, Alternatives)
• lean-canvas — Lean Canvas business model for startups and new products
• business-model — Business Model Canvas with all 9 building blocks
• monetization-strategy — Brainstorm 3–5 monetization strategies with validation experiments
• pricing-strategy — Pricing models, competitive analysis, willingness-to-pay, and price elasticity
• swot-analysis — SWOT analysis with actionable recommendations
• pestle-analysis — Macro environment: Political, Economic, Social, Technological, Legal, Environmental
• porters-five-forces — Competitive forces analysis (rivalry, suppliers, buyers, substitutes, new entrants)
• ansoff-matrix — Growth strategy mapping across markets and products

Commands (5):

• /strategy — Create a complete 9-section Product Strategy Canvas
• /business-model — Explore business models (lean|full|startup|value-prop|all)
• /value-proposition — Design a value proposition using the 6-part JTBD template
• /market-scan — Macro environment analysis combining SWOT + PESTLE + Porter's + Ansoff
• /pricing — Design a pricing strategy with competitive analysis and experiments

Examples:

Skills:

• Compare Lean Canvas vs Business Model Canvas vs Startup Canvas for my marketplace startup
• Design a value proposition for our AI writing assistant targeting non-native English speakers
• Run a Porter's Five Forces analysis for the project management SaaS market

Commands:

• /strategy B2B project management tool for agencies