Social Media Skills
Give your AI agent the skills of a top-1% social media team. 106 of them, free.
Install these and your agent stops giving generic social media advice and starts doing the
actual work: it learns your brand and voice, plans your content calendar, writes LinkedIn
posts that win the "see more" tap, scripts Reels that hold watch-through, briefs your
thumbnails and pins, grows each platform the way that platform actually works — and when
everything's ready, gets it posted, on your explicit go.
- It sounds like you. Every skill reads your brand profile and voice guide before writing
a word — no interchangeable AI-slop, no engagement bait, no fabricated stats.
- It knows this year's playbook, not 2023's. Each skill encodes how top practitioners work
right now — the algorithms, formats, and platform mechanics — fact-checked and kept current.
- It covers the whole job. Strategy, planning, writing, video, design, growth, community,
analytics: 106 skills across 14 topics that know about each other and hand work to the right
specialist, from brand foundation to published post.
⭐ If this is useful, star the repo — it's how these skills reach more agents.
Quick start
One command (recommended) — the skills CLI. For
Claude Code, this installs all 106 skills globally, no prompts:
npx skills add social-media-skills/skills -g -a claude-code -s '*' -y
For a different agent, swap -a claude-code (or -a '*' for every agent you have; run plain
npx skills add social-media-skills/skills for the interactive picker). One skill only: use
-s reels-script instead of -s '*'. Alternatively,
SkillKit installs across 40+ agents:
npx skillkit install social-media-skills/skills
Claude Code plugin — install once, get updates automatically:
/plugin marketplace add social-media-skills/skills
/plugin install social-media-skills@social-media-skills
Manual copy (Claude Code / Claude Desktop)
git clone https://github.com/social-media-skills/skills.git social-media-skills
cp -r social-media-skills/skills/* ~/.claude/skills/
Downloaded the ZIP instead? Unzip it, then copy the same way. Prefer a lighter install? Copy
just the starter set and add more as you need them:
cd social-media-skills/skills
cp -r brand-profile voice-builder audience-research content-pillars content-calendar \
hook-writer caption-writer short-form-video-script cross-platform-repurposing \
engagement-routine platform-specs-and-validation scheduling-and-queue ~/.claude/skills/
Keep it updated — plugin installs update themselves; for a copied install, git pull and
re-copy, or add the repo as a git submodule. Prefer your own tweaks? Fork it — the license is
MIT and CONTRIBUTING.md documents the house pattern.
Claude app (claude.ai on web or mobile — no terminal needed)
Custom skills work on every Claude plan, uploaded one skill at a time. The easy path is a
topic pack — one download with ready-to-upload ZIPs for a complete job, plus step-by-step
instructions inside:
| Pack | What it covers |
|---|
| Social Media Starter Kit | Brand setup, voice, calendar, first posts, scheduling |
| Content Calendar & Planning | The living calendar, batch planning, campaigns, seasonal moments |
| Post Writing Essentials | Hooks, captions, text posts, threads, carousels |
| LinkedIn Growth | The growth system, posts, company pages, strategic commenting |
| Instagram & Reels Growth | Growth, Reels scripts, Stories, carousels, keyword SEO |
| TikTok Growth | Growth, scripts, photo mode, publishing config, trends |
| YouTube Creator Kit | Long-form, Shorts, metadata, thumbnails |
| X / Twitter Growth | Growth system, threads, posts, replies, trends |
| Facebook Growth | Page strategy, Groups, short-form video, community |
| Pinterest Growth | Growth, keyword SEO, fresh-pin design, traffic |
| Threads Growth | Conversation-first growth, posts, the reply flywheel |
| Video Creation Studio | Script → on-camera or AI video → clipped and published |
| Visual & Design | Brand template system + AI image tools, cards, thumbnails |
| AI Voice & Music | AI voiceover, narration, owned brand music and stings |
| Engagement & Community | Daily engagement routine, community, collabs, creators, DMs |
| Analytics & Optimization | Honest goals, reporting, audits, testing |
| Agency & Client Management | Running social for clients end to end |
Every pack bundles the connection guide each tool skill needs (e.g. the WoopSocial guide with
the scheduling skill), so each skill works self-contained once uploaded.
- Download a pack from the Releases page (or grab individual skill ZIPs there).
- In Claude, open Customize → Skills → + Create skill and upload each ZIP inside the pack
(requires code execution enabled in Settings). Toggle them on.
- Follow the README inside the pack — a few minutes of uploads, once.
On Team/Enterprise plans, one person can upload the skills and share them with the whole
organization — no per-seat setup. (Maintainers: ./scripts/build-packs.sh rebuilds all packs
and per-skill ZIPs into dist/.)
OpenClaw — copy skill folders into your workspace skills/ directory (or
~/.openclaw/skills for all agents). Skills follow the same SKILL.md standard OpenClaw uses.
Hermes Agent — drop skill folders into ~/.hermes/skills/ (or your project's skills/),
or find these skills in the Hermes marketplace (hermes skills search social media).
Any other agent framework — skills are plain Markdown following the
Agent Skills convention (SKILL.md + frontmatter name /
description), the same ecosystem used by Claude Code, Cursor, Codex CLI, OpenClaw, Hermes,
and 20+ other agents. Point your loader at skills/ or copy individual skill folders into
your agent's skills directory.
Your first 15 minutes
The skills read and write a small set of brand files, so work in a dedicated folder per
brand (mkdir my-brand && cd my-brand before starting your agent). Then say, in order:
- "Set up my brand profile." The agent interviews you (or mines your site/existing
posts) and writes
brand-profile.md — the source of truth every other skill reads first.
Add "build my voice guide" and it derives voice.md from your actual writing.
- "Build my content pillars and a two-week content calendar." You'll get the 3–5 themes
and a concrete plan mapped to your platforms.
- "Write this week's posts." The format writers produce platform-native drafts in your
voice — captions, a LinkedIn post, a Reels script, whatever the calendar calls for.
- "Schedule them." The publishing skill validates every post against platform rules,
shows you exactly what will go out where and when, and — the first time — walks you
through connecting a scheduler. Nothing is ever posted without your explicit yes.
From there it compounds: ask for a launch plan, a competitor teardown, a month of content in
one sitting, or "why did this post flop?" — the skills route to each other automatically.
Running multiple brands? One folder per brand; the profile in each folder keeps them separate.
How the skills chain
FOUNDATION brand-profile → voice-builder → audience-research → social-strategy
│ (every content skill reads these first)
▼
PLAN content-pillars → idea-generation-and-ideation → content-calendar
│ → batch-content-plan → campaign-and-launch-planning
▼
CREATE hook-writer + the format writers (caption-writer, linkedin-post-writer,
│ reels-script, tiktok-script, thread-writer, carousel-writer, …)
▼ × the content angles (educational, storytelling, contrarian, BTS, …)
MEDIA image-prompt/ai-video routers → nano-banana, ideogram, flux,
│ veo-3, kling, luma, heygen, synthesia, ai-voiceover, suno
│ → edited in capcut / descript / opus-clip / canva
▼
PUBLISH scheduling-and-queue (validate → confirm → schedule/post)
▼
GROW & ENGAGE engagement-routine, reply-and-comment-writer, community-management,
│ the platform growth playbooks (linkedin-growth, tiktok-growth, …)
▼
MEASURE & RECYCLE analytics-and-reporting → content-audit → experimentation-and-ab-testing
→ content-recycling / cross-platform-repurposing (feeds PLAN again)
An agent with the full set routes between them automatically — ask for "a launch plan for my
app" and it will walk foundation → plan → create → publish, offering to set up scheduling
when it's time to post.
Skill catalog
Foundation (start here)
Research & planning
Writing: the format writers
Content angles
Platform playbooks
Visual & design
AI media tools (each pairs with a guide in tools/integrations/)
Distribution, growth & monetization
Community & operations
Publishing & measurement
Repo layout
skills/ 106 skills; each: SKILL.md + references/ + evals/
tools/
REGISTRY.md index of agent-usable tool integrations
integrations/ per-tool connection guides (publishing, image, video, audio, editing)
Design principles
- One skill = one job-to-be-done, with explicit boundaries and routing to its neighbors.
- Foundation first — content skills read
brand-profile and voice-builder before writing.
- The agent drafts, the human judges, then it publishes — never the other way around.
- No fabrication — no invented stats, no fake engagement tactics, no "guaranteed virality."
- Confirmation before side effects — nothing is posted, scheduled, or deleted without an
explicit yes.
- Volatile facts are marked — platform specs and tool pricing carry a verify-quarterly
flag rather than pretending to be timeless.
Contributing
The fastest useful PR: add a tool integration (tools/integrations/<name>.md + a row in
tools/REGISTRY.md) or a skill following the house pattern — study
skills/x-growth/ for the structure (SKILL.md + 4 references +
evals). Every skill-name mention must resolve to a real skill directory.
License
MIT — maintained by Frank Heijdenrijk and the team behind
WoopSocial.
⭐ Made it this far? Star the repo — it helps more people find these skills.
