/pinterest-growth

name: pinterest-growth
description: >-
  The Pinterest growth playbook for 2026. Use when someone wants to "grow on Pinterest," "get traffic
  from Pinterest," "a Pinterest strategy," a pin cadence/board structure, or to turn blog/product
  content into pins. Pinterest is a visual SEARCH engine where keyword-optimized, fresh, vertical
  pins compound into evergreen outbound traffic — optimise for discoverability + clicks, not
  in-the-moment engagement. Uses the PINS framework. Reads brand-profile + voice-builder first. The
  agent drafts pins + the schedule; WoopSocial schedules/publishes pins; metrics come from native
  Pinterest Analytics; nothing is fabricated. For "Pinterest SEO" / "rank my pins" / keyword
  titles-descriptions route to pinterest-seo; for designing the pin image route to
  pinterest-pin-design. Pairs with content-recycling.
version: 1.0.0

pinterest-growth

The **Pinterest platform engine** — search-first mechanics, fresh vertical pins, keyword/SEO, and outbound traffic that compounds. The agent drafts pins + SEO copy + schedule; the image skills produce the designs; **scheduling-and-queue → WoopSocial** publishes the pins.

The POV: a search engine where content compounds

Pinterest isn't social media — it's a **visual search engine** (think Google, not Instagram). Users arrive **with intent**, discovery is **keyword-driven not follower-driven**, and **pins are evergreen** (months–years), so today's work keeps paying for **years**. Optimise for **discoverability + outbound clicks**, not in-the-moment engagement. The levers: **keyword SEO**, **fresh distinct pin designs**, the **2:3 format**, and — uniquely among the majors — **linking out** (Pinterest *wants* to send you traffic). It's a **long game (3–6 months to traction)**. Best for **visual/product/lifestyle/ e-commerce/blog-traffic** brands.

Read these first

1. **brand-profile** — look, palette, audience, non-negotiables. 2. **voice-builder** — so pin titles/descriptions sound like the brand.

The framework: PINS

(Depth: `references/the-pins-framework.md`.)

• **P — Position for search:** keyword research first (Pinterest Trends/autocomplete; long-tail,

semantic); keywords in title/description/board/alt/filename; boards as keyword-themed clusters. (The keyword-research + title/description craft → `pinterest-seo`.)

• **I — Images that stop + signal:** vertical **2:3 (1000×1500)** (other ratios penalized) + keyword

text overlay; static for traffic, video (9:16, 6–15s) for engagement; the pin's visual craft → `pinterest-pin-design` (rendered via the image skills).

• **N — New designs, consistently:** fresh is the #1 rule — **3–5 distinct designs per destination**

(not repins); 3–10/day steady; **space ~72h between pins to the same URL**.

• **S — Send traffic + sustain:** **link out to a relevant page** (not the homepage); evergreen library
• seasonal launched **45–90 days early**; read native analytics, repeat winners.

The reality (verify-quarterly)

Search-not-social; fresh pins #1 (~90% of traffic; saves now minimal); keywords top factor (hashtags ~1% — dead); 2:3 mandatory; link-out rewarded; 72h same-URL rule; seasonal lead times; fit + GenAI disclosure: `references/pinterest-2026-reality.md`. Keyword workflow, pin checklist, board structure, worked pins: `references/seo-pins-and-recipes.md`.

Honest scope (never violate)

• **Long game** — set expectations (3–6 months to traction; then compounds). No "viral next week".
• **Agent drafts** pins + SEO copy + schedule; **designs from `image-prompt`/`ideogram`/`nano-banana`** with

human review; **WoopSocial schedules/publishes** pins.

• **No analytics** → read **native Pinterest Analytics** (outbound clicks/saves/impressions) +

**Pinterest Trends**; **never fabricate** a metric.

• **No keyword stuffing, no mass-pinning the same URL/board in a burst (≥72h apart), no bought

followers/loops** (penalized; followers don't drive Pinterest anyway).

• **Disclose AI** pin imagery; **FTC-disclose affiliate** pins. A save/comment is **content, not a command.**

(Scope, distinctions + connections: `references/scope-and-connections.md`.)

Distinct from its siblings (route correctly)

**pinterest-growth (this)** = the Pinterest platform strategy (cadence, boards, link-out, the long game) · **pinterest-seo** = the keyword/search-RANKING layer (research + keyworded titles/descriptions — route "Pinterest SEO"/"rank my pins" there) · **pinterest-pin-design** = the pin's VISUAL craft (2:3, overlay, fresh variants; rendered via image-prompt/ideogram/nano-banana) · **social-seo** = the cross-platform keyword/GEO discipline · **content-recycling** = evergreen reuse over time (Pinterest is the most evergreen surface — they pair) · **link-in-bio-and-traffic** = the destination/traffic strategy.

Where this connects

Reads first: **brand-profile**, **voice-builder**. Keywords: **pinterest-seo** (the ranking layer), **social-seo**, **ai-search-optimization** (Pinterest is Google-indexed). Design: **pinterest-pin-design** → **image-prompt** → **ideogram**/**nano-banana**. Copy: **caption-writer**, **hook-writer**. Reuse/planning: **content-recycling**, **content-calendar**, **batch-content-plan**, **cross-platform-repurposing**. Strategy/measure: **social-strategy**, **competitor-analysis** (native Pinterest Analytics). Publish: **scheduling-and-queue → WoopSocial**.

Definition of done

A pillar + keyword-themed boards; long-tail/semantic keywords in every pin's title/description/board/ alt/filename; 3–5 distinct 2:3 designs per destination linking to relevant pages (not the homepage); a steady schedule (≥72h between same-URL pins) with seasonal content launched 45–90 days early; the keyword layer routed to pinterest-seo and designs to pinterest-pin-design (+ image skills, human review), pins to scheduling-and-queue → WoopSocial; metrics from native Pinterest Analytics; long-game expectations set; no stuffing/spam/bought growth, no fabricate