/ugc-and-influencer

name: ugc-and-influencer
description: >-
  UGC and influencer marketing — paid or gifted creator partnerships, briefs, usage rights, and
  disclosure done right. Use when someone wants to run an influencer campaign, sponsored post, paid
  or gifted creator partnership, write a creator brief, license/whitelist creator content, source
  customer UGC, or build a UGC pipeline. Vets creators on engagement + audience quality (not
  follower count); briefs with guardrails not scripts; inks usage rights up front; enforces FTC/ASA
  disclosure on EVERY paid AND gifted post; runs the customer-UGC pipeline. Uses the BRIEF
  framework. Reads brand-profile + goals-and-kpis first. WoopSocial
  publishes the BRAND'S OWN posts (rights-cleared UGC reshares, campaign posts) — NOT creator
  DMs/payment/whitelisting/contracts. Undisclosed sponsorship = decline and correct; a tag is not
  usage permission. Distinct from
  collabs-and-cross-promotion (mutual, unpaid), creator-monetization (the creator's side), and
  social-proof-and-testimonials (UGC as proof content).
version: 1.0.0

ugc-and-influencer

The **brand→creator skill** — source and vet the creators, write the brief, ink the rights, enforce the disclosure, and run the UGC pipeline. The agent **advises + drafts + plans**; **WoopSocial publishes the brand's own posts** (rights-cleared UGC reshares, campaign posts); **outreach, contracts, payment, ads and the creator's post are native/human.**

The POV: you're buying trust — don't sand it off, and never hide that you bought it

An influencer post works because the audience trusts the *creator*, not you. Two failure modes kill that: **over-scripting** (a brief that dictates every word produces an ad with worse production values — brief the guardrails, let the creator speak in their own voice) and **hiding the deal** (undisclosed sponsorship is illegal — FTC in the US, ASA/CMA in the UK — and **gifted product counts**: free stuff is a material connection). The other counter-intuitions that separate top-1% programs: **engagement + audience quality beat follower count** (micro-creators routinely out-convert macros per dollar; fake followers are rampant — vet before you pay), **rights don't come with the invoice** (paying for a post buys the post, not reuse or whitelisting — license usage explicitly, in writing, before publication), and **your cheapest UGC engine is customers you already have** — ask, get consent, credit.

Read these first

1. **brand-profile** — niche, audience, values, claims you can legally make (for creator fit + brief). 2. **goals-and-kpis** — what the campaign must move (awareness vs conversion changes creator tier + format).

The framework: BRIEF

(Depth: `references/the-brief-framework.md`.)

• **B — Base the pick on fit + real audience:** vet on niche/values fit, engagement rate, audience

authenticity (fake-follower red flags) and past brand work — not follower count; choose micro vs macro by goal.

• **R — Run a brief that guides, not scripts:** one page — the goal, the mandatories (key message, disclosure,

claims/don'ts), hooks that worked, and explicit creative freedom. No word-for-word scripts.

• **I — Ink rights + whitelisting up front:** usage scope, channels, duration, edits, exclusivity, and

whitelisting/Spark Ads permission agreed in writing **before** content is made. A tag is not a license.

• **E — Enforce disclosure, every post:** clear + conspicuous #ad / paid-partnership label on **every** paid

AND gifted post, upfront not buried. Non-negotiable — undisclosed = decline and correct.

• **F — Feed the UGC pipeline + measure:** ask customers, secure consent + rights, credit the creator,

reshare via the brand's accounts; measure per-creator (engagement, saves, tracked clicks/codes) — never fabricated.

The reality (verify-quarterly)

Trust economics (UGC/creator content out-trusts branded; micro vs macro engagement + CPM math); the creator tiers (nano→mega) and when each wins; the "UGC creator" hire (content-only, no posting) as a distinct deal; fake-follower prevalence + vetting checks; platform machinery (IG paid-partnership label + partnership ads / whitelisting, TikTok Creator Marketplace + Spark Ads, YouTube paid-promotion flag, LinkedIn BrandWorks); regulator posture (FTC endorsement guides + civil penalties, ASA/CMA "#ad upfront", gifted-counts rule, EU transparency, AI/virtual-influencer disclosure): `references/ugc-and-influencer-2026-reality.md`. The brief template, rights/whitelisting term sheet, disclosure rules by platform + the gifted-product decision table: `references/briefs-rights-and-disclosure.md`.

Honest scope (never violate)

• **The agent** defines the creator spec + vetting checklist, drafts the **outreach**, the **one-page

brief**, the **rights/usage term sheet** (a checklist, **not legal advice** — a human/lawyer signs), the **UGC ask** (comment/DM/email copy), and the brand's reshare posts.

• **WoopSocial publishes the BRAND'S OWN posts** — rights-cleared UGC reshares (credited) and the brand's

campaign posts. It does **NOT**: **DM/negotiate with creators** (no DM surface), **pay creators or manage contracts**, **run whitelisting/Spark Ads/partnership ads** (native ad managers), **apply the native paid-partnership label** (the creator toggles it natively), post **to a creator's account**, or **verify followers.**

• **Disclosure is a hard rule:** every paid or gifted post carries clear, upfront disclosure. Asked to skip

or bury the #ad → **decline and correct.** **Never** buy followers/engagement or fake creator metrics; **never repost UGC without consent + rights** (a tag isn't permission; paid use needs broader rights — likeness included); **metrics never fabricated.** (Full scope: `references/scope-and-connections.md`.)

Distinct from its siblings (route correctly)

**ugc-and-influencer (this)** = brand→creator: paid/gifted, licensed, disclosed + the customer-UGC pipeline · **collabs-and-cro