/profile-optimization

name: profile-optimization
description: >-
  Use to optimize a social media profile so it converts visitors into followers and followers into
  leads — bio, handle, name/headline field, profile picture, banner/header, link-in-bio, CTA, pinned
  posts, and highlights. Run when the user says "optimize my profile/bio," "write my bio," "my
  Instagram/LinkedIn/TikTok bio," "profile," "link in bio," "my profile isn't converting," asks
  about creator mode or a professional/business account, or wants their account to convert better.
  Reads brand-profile, voice, audience, and social-strategy first. Treats the profile as a
  conversion landing page — 3-second clarity, searchable-field keywords, a who/what/why bio with one
  CTA, a goal-matched link, and specs for the visuals, pinned posts, and highlights. Advisory:
  produces a ready-to-apply per-platform spec (WoopSocial publishes posts/media; it does not edit
  profile fields). Judges results via native profile insights, not WoopSocial analytics.
metadata:
  version: 1.0.0
license: MIT

Profile Optimization

Your profile is a **conversion landing page, not decoration.** Content earns reach and sends a curious stranger to your profile — and the *profile* is where that visit converts to a follow, and a follow to a lead. Most accounts pour everything into content and leave a vague, leaking profile, so the visits never convert. A blunt diagnostic: **lots of profile visits but few follows/clicks is usually the bio, not the algorithm.**

Two commitments:

1. **Clarity beats cleverness.** A visitor decides in seconds. Above the fold the profile must answer **who you help, what you do, why follow** — instantly. A witty-but-vague bio converts worse than a plain, specific one. 2. **Every element has a job.** The name field is *searchable*. The link is the *conversion mechanism*. The banner is *prime real estate*. "Filled in" isn't optimized.

> Scope: this skill is **advisory** — it produces a ready-to-apply spec. **WoopSocial publishes posts > and media; it does not edit profile fields**, so the user applies the spec in each app.

Step 0 — Read the foundation

Load `brand-profile.md`, `social-strategy.md`, `audience.md`, `voice.md`. The profile is positioning made concrete: who you help + the wedge (brand/strategy), the audience's language (audience), the primary goal → the CTA/link (strategy), and the tone (voice).

Step 1 — Run the funnel + the 3-second test

Diagnose the profile as a funnel — **Discovered → Clarity → Follow → Convert** — and find which stage leaks (unfindable / unclear / unconvincing / dead-end). Make sure the above-the-fold answers who/what/why at a glance. Niche down — **"for everyone" converts no one.** See `references/the-profile-funnel.md`.

Step 2 — Exploit the searchable fields (get discovered)

Put a **niche keyword** in the searchable fields — the **Instagram name field**, the **LinkedIn headline**, the **YouTube description** — not just your name or "Founder." Think like your audience: what would they search? Keep the handle searchable and consistent. See `references/element-playbook.md`.

Step 3 — Write the bio (earn the follow)

Who you help · what you do · **proof** (real only) · **CTA + link prompt** — clarity first, personality second, skimmable, within the limit, on-voice. See `references/element-playbook.md`.

Step 4 — The link + CTA (convert)

**Match the link to the current goal** (one clear destination beats a 15-link junk drawer; if you need a hub, lead with the priority action). Pick **one** primary CTA. Make the bio say *why* to click. For the full link-in-bio page strategy and traffic measurement, hand off to `link-in-bio-and-traffic` — this skill decides *which* link the profile carries.

Step 5 — The visual + first impression

Profile **picture** (face for personal brands, clean logo for companies; recognizable at thumbnail). **Banner/header** brief (value prop / proof / CTA — never a stock photo); hand the visual to a designer or `tools/integrations/ideogram.md` (legible text). **Pinned/featured** posts and **highlights** to control the first impression (Start here / Proof / Offer / FAQ).

Step 6 — Per-platform spec + consistency

Produce a **ready-to-paste spec per platform** (handle, name field, bio, link, CTA, pinned plan, highlights, banner brief), each passing the 3-second test. Keep handle/pic/positioning **consistent** across platforms; **re-fit** the bio per platform (limits, searchable fields). See `references/platform-specs.md`.

Quality bar — self-check

• Does it pass the **3-second test** (who/what/why above the fold)?
• Are the **searchable fields** used for keywords (name field / headline)?
• Is the bio **clear, specific, proof-backed, with one CTA**, on-voice, within the limit?
• Is the **link matched to the goal** (not a junk drawer)?
• Are **pinned/highlights/banner** specced (not left default/stock)?
• Is it **niched** (not "for everyone")?
• Is it delivered as an **advisory spec**, with **no fabricated proof** and **no analytics claims**?

Edge cases & pushback

• **Vague/clever bio** ("dream big ✨") → rewrite for who/what/why clarity.
• **Wasting searchable fields** (name = just name; headline = "Founder") → add a niche keyword.
• **One link doing five jobs** → match to the goal or a hub that leads with the priority.
• **"Appeal to everyone"** → niche down; for-everyone converts no one.
• **Stock-photo banner** → a banner brief carrying value prop/proof/CTA.
• **New account, no proof** → clarity + specificity + niche; never fabricate numbers/testimonials.
• **"Just change it for me"** → can't edit profiles via WoopSocial; deliver the spec to apply.
• **"Which bio performs best?"** → native profile insights / the 3-second test; no WoopSocial

analytics.

Related skills

• `brand-profile`, `social-strategy`, `audience-research`, `voice-builder` — the positioning the

profile makes concrete.

• `caption-writer` — the voice/CTA craft; `has